Be part of it


Exhibitor information

The recipe for success

One industry – one trade show.

Whoever runs a business in the bicycle industry – whether sports or urban-oriented – must be at EUROBIKE. It is the marketplace where everyone comes together, which receives huge media coverage, and which is recognized by the political world. Not least because the show is also an influential trend barometer: It shows what’s possible today and what will be moving people tomorrow.

In a Europe that is in the vanguard of development heading toward a transformation of transport, and in an industry where standing still is not an option, EUROBIKE provides a comprehensive and timely picture of the trends, innovations and future themes.

Be a part of EUROBIKE – and help shape the future of the bicycle industry!

Many people – one passion

Every summer, tens of thousands of people in the world jump on a plane, a train, into the car or onto a bike – and head for Lake Constance. Here in Friedrichshafen is where the industry meets. This is where trends are set and opinions formed. It is not only the representatives of the classic media who ensure these trends and opinions are shared with the wider world; there are also many bloggers in attendance who supply the social networks with news, thus extending the show’s reach even further.

Trade visitors
from 96 countries
from 48 countries
Media representatives
from 35 countries
Australia, Austria, Belgium, Bulgaria, Canada, Canary Islands, China, Czech Republic, Denmark, Faroe Islands, Finland, France, Germany, Greece, Great Britain, Hong Kong, India, Indonesia, Israel, Italy, Japan, Latvia, Liechtenstein, Macau, Monaco, Netherlands, Norway, Pakistan, Poland, Portugal, Romania, Russian Federation, Serbia, Singapore, Slovakia, Slovenia, South Korea, Sweden, Switzerland, Spain, Sri Lanka, Taiwan, Thailand, Turkey, Ukraine, Uruguay, USA, Vietnam


Whether you are a brand, an OEM or a retailer: Nowhere else will you get more media interest in your products than at EUROBIKE. That’s why you and your company should be represented here.

The industry summit

In Friedrichshafen the manufacturer from Taiwan meets his customers from Switzerland; the French start-up comes together with the industry giants from the USA. And that is exactly what defines a world-leading show: It is the interface for a shared passion. It brings established manufacturers and new players together, creating the industry’s most important meeting place.

There is hardly any better place to present your new products, to discover other people’s innovations and to thus get an overall picture of the industry. At this world-leading show, you get to experience the global market in compact form.
In dialogue with other exhibitors and industry experts you have access to fresh perspectives and opportunities. By talking to buyers and customers you benefit from direct feedback.
A global network is becoming ever more important. At EUROBIKE you can strike up contact with new customers, colleagues and media representatives in a professional and relaxed atmosphere.
More than 1,200 journalists and bloggers from all over the world report on the show – which also means they’re talking about you and your products: up to the minute, huge reach and right on-trend.
At EUROBIKE you can explore the growth segment of the future – eMobility and smart devices – from every angle: Innovation drivers from the automotive, electronics and digital industries are represented at EUROBIKE.
Expertise from and for professionals: Numerous lectures and workshops staged as part of the professional conventions – EUROBIKE ACADEMY and EUROBIKE TRAVEL TALK – illuminate topical issues within the industry.
Will your innovation change the industry? Find out by entering your product for the EUROBIKE AWARD and benefit as a winner from comprehensive marketing measures.
The DEMO AREA is the perfect place for authentic practical trials. Seize the opportunity to not only exhibit your new products but have them tested on the spot by trade visitors as well – so you can get valuable feedback.
In 2019 you will once again be able to reach your end customers directly at the show: We expect to welcome a very interested public, with a close affinity with the industry on Festival Day, taking place on the last day of the show.
The best conversations take place in an informal atmosphere: You can combine business and pleasure in the best possible way at stand parties, side events, night rides and, of course, the legendary EUROBIKE PARTY.

Well-prepared for success

The better you plan and prepare your attendance at the show, the more efficiently you can work once you get here. With our overviews you can always keep an eye on all the relevant dates.

Find out more