More and more tech companies and suppliers to the automotive industry are discovering the opportunities that bikes offer and are presenting year for year their latest developments at EUROBIKE. Never before have the drive systems for e-bikes been smaller, lighter, more intelligent and integrated than today. Make the most of this opportunity and demonstrate your innovations and be a part of this get-together of the micro-mobility movement in Europe.


If you want to judge a bike, you have to ride it. For this reason, EUROBIKE will again be offering perfect testing conditions in the DEMO AREA around the exhibition grounds. So, join in as an exhibitor and let the trade experts try out your latest models. Whether it’s new components, drive systems or design highlights – you have the opportunity to convince the tester with your products in the practical test and you’ll benefit from international media coverage and direct customer feedback.


The EUROBIKE AWARD is regarded as one of the most prestigious awards in the bike industry and is presented every year during the Global Show. The high innovation capacity in the bike industry is closely connected to the rapidly changing market, which can be clearly seen at the Award Ceremony and in the Award Exhibition. Be a part of this innovation strength and present your new products to the jury of experts. As a winner of a EUROBIKE AWARD you can benefit from extensive communication services, which is certain to draw the attention of the retail trade, industry and media to your prize-winning product.

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The EUROBIKE ACADEMY gives a center stage to the key issues of the bike industry and is the event area for know-how transfer for everything that has to do with cycling. The pooled expertise of the bike industry is directed at all trade visitors. Whether it’s retail traders or manufacturers, workshop personnel or management – the themes of the EUROBIKE Academy offer edge-cutting knowledge for everyone in our industry.


The eye helps decide when buying! Presentation is the key: so why not stage your bike fashion wear at the daily fashion shows and bring some life into your products. The latest styles, colors and designs, which will be available in the stores next season, are presented in elaborate dance performances.

EUROBIKE Travel Talk


The one-day congress TRAVEL TALK brings the bike industry and the tourism sector together on an international level. During EUROBIKE the latest trends and innovations from cycle tourism will be presented and discussed. This way, cities, regions, tour operators, as well as bike manufacturers and organizations can generate forward-looking synergies between the two industries.


As a way of counterbalancing the many business talks and meetings, the EUROBIKE community likes to pop the odd cork. On the third show evening you have the perfect opportunity to either continue the one or other discussion in a relaxed atmosphere or simply take to the dance floor with new or old bike friends without the shop talk.