Be part of it


Exhibitor information


Digitalization and electrification are mega-trends and have a sustainable impact on the global bike industry. The changes resulting from this can be seen everywhere: in the products, in sales and distribution and, above all, in the speed at which the industry is moving.

For more than 20 years the season kick-off for the upcoming (model) year has always been EUROBIKE at the end of August and, bearing in mind the catchphrase “industry in transition” the Global Show for 2018 is also advancing as far as dates are concerned, and will take place next year from July 8 – 10, 2018. As a pure B2B trade fair, it aims to combine meeting the requirements of the retail trade, brand names and media in one event, therefore it has the utmost relevance for the bike industry in Germany, Europe and the world.


EUROBIKE is not just the place to be for exhibitors and trade visitors. Every year media representatives come from all over the world to report on what’s new on the scene and the trends for the coming season. In the meantime the bike bloggers have come to play a very important role in the media presence. These share their impressions with their communities in social networks, and in doing so, they reach another target group.

Trade visitors
from 106 countries
from 50 countries
Media representatives
from 40 countries
Albania, Andorra, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Columbia, Costa Rica, Croatia, Cuba, Cyprus, Czech Republic, Denmark, Dominica, Ecuador, Egypt, Estonia, Faroe Islands, Finland, France, Georgia, Germany, Great Britain, Greece, Guatemala, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Ireland, Israel, Italy, Japan, Kazakhstan, Kenya, Kosovo, Kyrgyzstan, Latvia, Lebanon, Liechtenstein, Lithuania, Luxemburg, Macau, Macedonia, Malaysia, Maldives, Malta, Mexico, Moldavia, Monaco, Morocco, Namibia, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, North Korea, Norway, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Réunion, Romania, Russian Federation, San Marino, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, Uruguay, USA, Uzbekistan, Venezuela, Vietnam


Trend barometers, the innovation show and the seismograph of tomorrow’s bike world - EUROBIKE guarantees both established manufacturers and new players the perfect platform to present their products and what they do. Nowhere else does the bike get so much media attention as at EUROBIKE. For OEM’s, manufacturers, bike brand names, the retail trade and opinion makers the summit meeting of the bike industry is the opportunity to get together with colleagues from all over the world, exchange information and experience, develop new ideas and get networking.


Why should you and your company be present at the world’s leading trade fair EUROBIKE? Well, here are eleven very good reasons:

Preview. EUROBIKE is going to be earlier! So be sure to be there for the first important date of the season – July 8 – 10 2018.
Trend Watch. Learn what’s going on in the market and recognize new opportunities. Show the world your new products and ideas and help the bike industry to advance even further.
E-mobility. Discover the growth segment of the future with micro-mobility. The innovation drivers of the automotive, electronics and digital industry are turning the bike of the future into a smart device.
Community. Expand your network and make new contacts with customers, colleagues and media representatives in a professional and relaxed atmosphere.
Know-how. Exchange experience and information with other exhibitors and experts from the bike scene and make the most of the opportunity to have a direct dialogue with purchasers and customers.
Spot on. Benefit from the high-level media presence with more than 1,700 journalists from all over the world, who will also report on your products.
International. Get together with exhibitors, trade visitors and media representatives from 106 countries and generate a global network for your success.
Practical tests. Have your latest bikes tested by trade visitors in the DEMO AREA and enjoy the benefits of a direct feedback.
Award-winning excellence. Submit your product innovations for the EUROBIKE AWARD and, as a winner, you can put your trust in a very valuable marketing tool.
Experts for experts. Make the most of the presentations at the congresses EUROBIKE ACADEMY and EUROBIKE TRAVEL TALK, which provide answers to many current issues in and around the bike industry.
Celebration. Have fun at first-class social events, stand parties, night rides or at the legendary EUROBIKE PARTY together with the bike community.

Schedule & Check List

Be sure not to miss any deadlines! With our schedule and practical check list you can keep an eye on all important events.

Find out more