Digitalization and electrification are mega-trends and have a sustainable impact on the global bike industry. The changes resulting from this can be seen everywhere: in the products, in sales and distribution and, above all, in the speed at which the industry is moving.
For more than 20 years the season kick-off for the upcoming (model) year has always been EUROBIKE at the end of August and, bearing in mind the catchphrase “industry in transition” the Global Show for 2018 is also advancing as far as dates are concerned, and will take place next year from July 8 – 10, 2018. As a pure B2B trade fair, it aims to combine meeting the requirements of the retail trade, brand names and media in one event, therefore it has the utmost relevance for the bike industry in Germany, Europe and the world.
EUROBIKE is not just the place to be for exhibitors and trade visitors. Every year media representatives come from all over the world to report on what’s new on the scene and the trends for the coming season. In the meantime the bike bloggers have come to play a very important role in the media presence. These share their impressions with their communities in social networks, and in doing so, they reach another target group.
Why should you and your company be present at the world’s leading trade fair EUROBIKE? Well, here are eleven very good reasons: