Sandra Janjanin
Sandra Janjanin
Addetta alla progettazione
+49 7541 708-413
+49 7541 708-2413
Kathrin Ruf
Kathrin Ruf
Addetta alla progettazione
+49 7541 708-412
+49 7541 708-2412
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
+49 7541 708-307
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Register now for the Start-Up EUROBIKE AWARD!

More than 70 submissions, really cool products and promising innovations: At the EUROBIKE AWARDS 2017 the “Start-Up” category was a repository for new ideas and groundbreaking inventions. Innovative business models that generate powerful momentum also play an important role for the further development of the bicycle industry – but the road to market entry is not always a smooth one.


That is why this year Messe Friedrichshafen is offering young companies even more: The finalists’ products will not only be presented in an eye-catching way at the exhibition center as has been the case so far, but will also be introduced for the first time at a live pitch. This gives you the chance to pitch your innovations to industry insiders and to score valuable points with the jury. The winners will be announced after the presentation.


Companies who were founded no more than three years ago are eligible to enter in the “Start-Up” category – and, naturally, you don’t have to be an exhibitor at EUROBIKE 2018 to enter. Because we know that funds are sometimes tight, the entry fee for Start-Ups is far lower than for established businesses: 190 euros  until the closing date for registrations, June 4 .


In addition, the EUROBIKE Academy program will be expanded by the first “Start-Up Academy”, which will take place on the previous day of the trade show – Saturday, July 7 – and on the first trade show day – Sunday, July 8. It offers young companies of the cycling industry information about financing, networking, industry cooperations and best practice cases in a concise seminar and workshop program. The agenda will be communicated in time prior to the trade show. 

Registration is only possible at the show!

_Free entry:   All entrants for the EUROBIKE AWARDS / “Start-Up” category can visit EUROBIKE on July 7 and 8 free of charge.

_Free Start-Up pitch:   All businesses whose products have passed the preliminary digital judging can present those products to an expert panel, journalists, exhibitors, and visitors in the shape of a short talk, during the Start-Up Conference (Saturday, July 7).

_Free entry to the Start-Up Academy:   Seminars and workshops will deliver information on financing, networking, and cooperation, and best-practice examples will be presented (Sunday, July 8).

_ Product presentation on the Start-Up AWARDS website:   All products that have passed the preliminary digital judging and have been pitched at the Start-Up Conference will be presented online in a media-friendly way.

And this is what the winners get:

_ Product presentation at the exhibition center:   All of the winning products will be exhibited in the West Foyer – a central location – during the EUROBIKE. Thanks to this prominent placement, your product will be seen every day by several thousand visitors.

_Free place at the VeloBerlin 2019:   The winning companies in the respective categories will win a free exhibition spot at the VeloBerlin 2019 – it’s the perfect opportunity to present your Start-Up at another top-class bicycle industry event.

_Multichannel media services:  During and after EUROBIKE 2018, the award winners will benefit from comprehensive media activities that will attract the attention of retailers, industry and the media to the award-winning product and the company.


_Comprehensive communication package:   All award winners will receive an attractive communication package worth around 1,500 euros. It includes a banner on the EUROBIKE website and integration into activities on social media channels. In addition, all winning products will be visible online in the Award Gallery.

All of the prizes have a combined value of around 7,000 euros.

Seize this fantastic opportunity to present yourself at a top industry event and become an important part of innovative development. Enter now for the EUROBIKE AWARDS / “Start-Up” category!  Full entry details are available here:


Sa 07
14:00 - 15:00
Stage | Foyer Est
Bringing together the established bicycle industry and Start-Ups - challenges for the bicycle industry - a keynote speech followed by a panel discussion with decision-makers from the bicycle industryBringing together the established bicycle industry and S
Challenges for the bicycle industry - a keynote speech followed by a panel discussion with decision-makers from the bicycle industry.
16:45 - 17:15
Stage | Foyer Est
Cycling and mobility 2030 – mega trends mean business
Oratore: Kevin Mayne
17:15 - 17:30
Stage | Foyer Est
Winner Announcement, Summary & Outlook on Sunday
Do 08
Different Ways of Funding for Start Ups
GF Green Business Development GmbH
Egbert Hünewaldt

In German
Oratore: Egbert Hünewaldt
Ditta: GF Green Business Development GmbH
What is needed for cooperations between the bicycle industry and start-ups?
In German
Oratore: Norbert Haller, Ernst Brust, Maximilian Schay, Ivo de Wit, Moderation: Ulrike Saade
The agile methods of successful start-ups - from the idea to the first customer
Idea Camp, five digtial
Katja Hitz

In German
Oratore: Katja Hitz
Ditta: Ideacamp
14:00 - 15:00
Stage | Foyer Est
Business Speed Dating
15:00 - 15:45
Stage | Foyer Est
Established bicycle industry meets the Start-Ups /
The EU SME program and funding
Oratore: Oliver Kozak
18:00 - 19:00
Foyer Est

Date: 03/08/2018

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