What is Smart Innovation in the Biking Market?
|Oratore||A Panel |
|Ditta||ROICA by Asahi Kasei|
ROICA by Asahi Kasei
The background of this panel would like to be a concrete contribution to the contemporary discussion of sustainability, from a biking market players point of view. The approach to “responsible innovation” means that design, processes, products have to deliver high performances and have to display an additional valuable element, responsibility. This allow the creation of a new generation of values, such as health, transparency, low impact on the environment and on the human being, and the highest level of the performance. This will entail no sacrifices, but will just ADD VALUES that are very relevant for the contemporary consumer. We will make clear examples of these products and processes through a business case. A key argument is the premiere launch of new generation of sustainable premium stretch fiber, ROICA™ Eco-Smart and new model of wellbeing, ROICA™ Stretch Energy, textile structure able to generate heat.