Service – Understanding your customer is key for your success in the (E-) Bicycle Market
New Mobility Experts
Ursula Kloé & Karin Hagstotz
The growing diversity of models within the electric bike market attracts new customers with different expectations of products and services. On the one hand there are the 40 year olds (and younger), on the other hand we see the 'babyboomers' (born 1955-1965), representing the Megatrend 'Down-Aging', used to have fun with mobility, being curious for innovations and having high expectations regarding quality, design, comfort, support. What do these target groups expect from bicycle dealers, sales talks, services offered, after sales arrangements?
Karin Hagstotz, Managing Director New Mobility Experts GmbH
Ursula Kloé, Senior Consultant New Mobility Experts
Both are experts for mobility on 2 and 4 wheels for more than 20 years
Both are co-founder of New Mobility Experts, an interdisciplinary consultancy for players in New Mobility