Workshop: Strategy and Marketing in times of changes
Dr. Axel Jockwer
Technology, media and society is changing with a sofar unknow velocity. Enterprises are more than ever challenged to adapt their strategy and their marketing according to the changing circumstances. In this workshop we analyze the technological and social challenges and their implications for our business models. Together we discuss strategy and marketing concepts, which guarantee sustainable and long-term success.
Dr. Axel Jockwer is an advisor, manager, entrepreneur and professor – digital since 1995, when most of today's "digital natives" were still in kindergarten. After years as an entrepreneur and researcher, between 2005 and 2012, Jockwer, in his role as marketing director, was behind the rise of HolidayCheck.com from start-up to the largest German travel portal. With his profound market and media knowledge, Jockwer supports start-ups and other fast-growing companies in phases of change.