Friday, September 2, 2016 Conference Centre | Foyer East | 1st Floor
For more than 20 years now, Joachim Schmidt has been at home on the Internet and in the new media. He is cofounder of travelstory.io, the new form of digital story telling in tourism, as well as the founder and owner of Intensive Senses, the workshop for digital marketing, which devises digital marketing solutions and strategies in tourism in the form of fully integrated content marketing, websites and social media campaigns.
The digital guest – How social media are changing our travel planning
Information research and booking behaviour have changed radically during recent years due to the digital revolution. Information on holidays is available at any time and any place on the web. The enduring supremacy of holiday catalogues has long since come to an end, and not just because of Internet sites such as Holidaycheck or Tripadvisor. So how can I contact my guests? Where do they obtain their information? And as someone in the tourist sector, how can I remain at all credible in my communication?