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Chinese Bicycle Market: New Era, New Opportunities, New Future

Jour Dimanche, 08/07/2018
Heure 16:00 - 16:45
Lieu Centre de conférences Est, Salle London
ConférencierZhao Xiangyu (photo)
Société/InstitutionAITA Group

In English

AITA Group
Zhao Xiangyu

Due to sickness, the presentation will be hold by his colleague Bernard Moermann.  

China has been well-known as the home-land of bicyle manufacturing. However, as a sport, cycling still has a long way to go. The industry is trying to understand the unique cycling culture in China which will help with branding and marketing strategies of bicylcle companies. Currently, branded companies often fail to identify the target market and control/monitor distribution channels. In this light, investors are not optimistic about this rapid developing industry. With the emergence of e-bike, bike tourism, digitial marketing and omni-channel retailing integration will bring new opportunities, as well as challenges to the Chinese cycling industry.

Vita: Bernard Moermann
-Ex-pro-soccer-player, (Cercle Brugge 1978-1982, Belgium)
-Internet-pioneer for Belgium in the early 1990’s as independent Marketing Consultant. 
-Owned international cycling development academy: CYCLING CENTER (over 850 riders from 35 different countries), (Belgium and Albuquerque, New Mexico, USA)
-Worked for several professional cycling teams and cycling federations,
-Owned professional cycling team Team3M,
-Independent Sports-Marketing Consultant & Keynote-speaker
- ACMP-member: Association of Change Management Professionals
- Certified Coach ICF: International Coach Federation
- Independent Consultant for Team China

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