"No, I don't want to shop, honey." Women, the underestimated target group, recognise fields of activity, multiply your turnover.
They make up 51% of the population. Their disposable income has been increasing considerably for years. They are often not only responsible for their own budget but often make decisions for the whole family. Despite this women are widely neglected in product planning and development as well as brand communication. This presentation shows a picture of this untapped potential and takes the audience on a customer journey from a female point of view. Bloomers Outdoors presents the latest findings from the 1st European Women’s Outdoor Summit and outlines lock, stock and barrel hands-on solutions for those responsible for branding and tourism as well as easy to implement measures for dealers.
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