EUROBIKE

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Sandra Janjanin
Sandra Janjanin
Responsable de projet
+49 7541 708-413
+49 7541 708-2413
Kathrin Ruf
Kathrin Ruf
Responsable de projet
+49 7541 708-412
+49 7541 708-2412
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Kommunikation
Kommunikation
+49 7541 708-307
+49 7541 708-331

"No, I don't want to shop, honey." Women, the underestimated target group, recognise fields of activity, multiply your turnover.

Jour Lundi, 09/07/2018
Heure 13:00 - 13:45
Lieu Centre de conférences Est, Salle London
ConférencierAnna Weiß
Société/InstitutionBloomers Outdoors
Internetwww.bloomers-outdoors.com

Bloomers Outdoor
Anna Weiß

In Englisch

They make up 51% of the population. Their disposable income has been increasing considerably for years. They are often not only responsible for their own budget but often make decisions for the whole family. Despite this women are widely neglected in product planning and development as well as brand communication. This presentation shows a picture of this untapped potential and takes the audience on a customer journey from a female point of view. Bloomers Outdoors presents the latest findings from the 1st European Women’s Outdoor Summit and outlines lock, stock and barrel hands-on solutions for those responsible for branding and tourism as well as easy to implement measures for dealers.


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