E-Bike Travel Trend – Potentials and Challenges for the Bike Industry
||11:00 - 11:45
||Stage | Foyer Est
|Société/Institution||Pedelec Adventures |
Electric bike travel is getting more and more popular. This trend opens up new potentials for the bicycle industry. E-bike expert and journalist Susanne Brüsch provides insight into the latest market trends in e-bikes. Having crossed deserts, mountains, steppe and snow herself, during her Pedelec Adventures expeditions, she reveals her tips and tricks and answers key questions on e-bike transport and energy management. She also shows why an electric bike is a great touring vehicle for anyone.
Susanne Brüsch is a widely published journalist in the field of electric bikes. In 1999, she coined the term “pedelec” (pedal electric cycle) and started a lifelong journey as e-bike ambassador, traveler, public speaker and head of Pedelec Adventures. With spectacular captures taken during her expeditions, she shows how an e-bike can truly open new horizons to anyone.
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