Tailwind through smart E-Commerce. Trends in German Bike and E-Commerce with a special focus on multi-channel/marketplace models
|Société/Institution||idealo internet GmbH|
idealo internet GmbH
Erik Meierhoff presents current trends, based on 16 million customers idealo are using each month and millions of bike offers on its shopping platform. In addition to that you get deep insights into the current performance of German online sales channels and marketplaces (incl. Amazon and ebay) and their pros and cons regarding Outdoor distribution.
Erik Meierhoff has been working with digital business processes in the B2B2C market for more than 15 years. After his Master of Political Science, he went through the entire digital ecosystem in various consulting / management positions – from the technology start-up to BigData in a mid-sized company to the development of ecommerce and Fintech platforms at a Japanese digital company. At idealo, he is responsible for the strategic and operational development of B2B business since 2017. He focuses on the change from a click-based traffic to a transaction-based platform model.
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