When Going Direct Gets Personal
||12:00 - 12:45
||Stage | Foyer Est
|Conférencier||Vicky Stickland – Managing Director|
|Société/Institution||Brandwave Marketing GmbH|
In an industry where sales strategy is becoming increasingly direct to consumers, Vicky shares Brandwave’s insight into the complex dynamics of this shift. Based on her own experience, she will look at the key digital trends of the new online bike customer and explore their diverse persona types. Who are these customers? Where can you find them? How can you reach them? Most importantly, what type of content and communication will help you convert them to customers?
Brandwave is one of Europe’s leading sports marketing agencies and the chosen agency of many of the world’s most iconic sports brands. Over the past eight years at Brandwave, Vicky Stickland has advised on the growth, development, and marketing strategy of many of the industry’s leading sports brands including BMW, The North Face and Bosch. As Managing Director of Brandwave’s German headquarters, Vicky has spearheaded the agency’s successful expansion into Northern Europe over the past three years. As a leading mind in the European sports industry, Vicky is a regular keynote speaker at international sports conferences, events and webinars.
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