EUROBIKE

Contacts

Sandra Janjanin
Sandra Janjanin
Responsable de projet
+49 7541 708-413
+49 7541 708-2413
Kathrin Ruf
Kathrin Ruf
Responsable de projet
+49 7541 708-412
+49 7541 708-2412
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Kommunikation
Kommunikation
+49 7541 708-307
+49 7541 708-331

When Going Direct Gets Personal

Jour Mardi, 10/07/2018
Heure 12:00 - 12:45
Lieu Stage | Foyer Est
ConférencierVicky Stickland – Managing Director
Société/InstitutionBrandwave Marketing GmbH

Brandwave Marketing
Vicky Stickland

In English

In an industry where sales strategy is becoming increasingly direct to consumers, Vicky shares Brandwave’s insight into the complex dynamics of this shift. Based on her own experience, she will look at the key digital trends of the new online bike customer and explore their diverse persona types. Who are these customers? Where can you find them? How can you reach them? Most importantly, what type of content and communication will help you convert them to customers?
 
Brandwave is one of Europe’s leading sports marketing agencies and the chosen agency of many of the world’s most iconic sports brands. Over the past eight years at Brandwave, Vicky Stickland has advised on the growth, development, and marketing strategy of many of the industry’s leading sports brands including BMW, The North Face and Bosch. As Managing Director of Brandwave’s German headquarters, Vicky has spearheaded the agency’s successful expansion into Northern Europe over the past three years. As a leading mind in the European sports industry, Vicky is a regular keynote speaker at international sports conferences, events and webinars.


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