Customer persona-driven product, sales and marketing management: Creating meaningful strategy in rapidly changing environments
||14:00 - 14:45
||Stage | Foyer Est
The bicycle and wider mobility market is going through a fast evolution with additional target groups and new strategic demands emerging. This puts pressure on the future of manufacturers. How do we develop superior products and services, ensure we communicate our brand effectively and elevate sales conversations by getting customers to share their real needs? This session shows how the usage of the “customer persona” concept will make strategies more successful.
With over 12 years in marketing, sales and product management, Anne Guethoff is an expert in holistic and customer-needs-driven strategy development and execution. She has worked in the eMobility and sports market both in Asia Pacific and Europe. Her business, n’fuse.solutions, liberates organisations from growth constraints with the infusion of marketing and sales skills and resources.
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