EUROBIKE

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Sandra Janjanin
Sandra Janjanin
Responsable de projet
+49 7541 708-413
+49 7541 708-2413
Kathrin Ruf
Kathrin Ruf
Responsable de projet
+49 7541 708-412
+49 7541 708-2412
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Kommunikation
Kommunikation
+49 7541 708-307
+49 7541 708-331

Customer persona-driven product, sales and marketing management: Creating meaningful strategy in rapidly changing environments

Jour Mardi, 10/07/2018
Heure 14:00 - 14:45
Lieu Stage | Foyer Est
ConférencierAnne Guethoff
Société/Institutionn’fuse.solutions

n'fuse.solutions
Anne Guethoff

in English

The bicycle and wider mobility market is going through a fast evolution with additional target groups and new strategic demands emerging. This puts pressure on the future of manufacturers. How do we develop superior products and services, ensure we communicate our brand effectively and elevate sales conversations by getting customers to share their real needs? This session shows how the usage of the “customer persona” concept will make strategies more successful.

With over 12 years in marketing, sales and product management, Anne Guethoff is an expert in holistic and customer-needs-driven strategy development and execution. She has worked in the eMobility and sports market both in Asia Pacific and Europe. Her business, n’fuse.solutions, liberates organisations from growth constraints with the infusion of marketing and sales skills and resources.


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