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Statements 2007

Exhibitor comments on EUROBIKE 2007

Dirk Belling, Marketing Manager Europe, Sram
"The trade show has been going very well for us. We are presenting two world premieres here and this has sparked a great deal of interest among retailers and the media. We're fully utilizing the Eurobike platform; we organized press conferences and set up a press lounge, and we've been receiving excellent feedback."

Harald Schmiedel, General Manager, Trek Fahrrad GmbH
"The trade show went extremely well for us. There was an enormous amount of activity and I had the impression that, after a good season, the mood among retailers was now very relaxed. The international status of Eurobike is increasing. The DEMO DAY went brilliantly for us. We had 80 test bicycles with us and registered 150 test rides – a highly successful event."

Reto Aeschbacher, Marketing Division Manager, Scott Sports SA
"As expected, the trade show went very well for us. We're also extremely satisfied with the DEMO DAY. It's important that retailers have an opportunity to test our bikes. We received a very good response from DEMO DAY. Trade show organizers should definitely continue with this event next year."

Richard Thomas, Marketing Manager Central Europe, Specialized Europe
"Eurobike is our most important trade show worldwide. The quality of the visitors was outstanding. In addition to the racing and mountain bike sector, retailers also showed a keen interest in our trekking bikes; that's a very welcome development."

Markus Storck, General Manager, Storck Bicycle GmbH
"There were significantly more visitors at this year's Eurobike and the number of orders we received was excellent. It was a fantastic trade show for us."

Christoph Goebel, Grofa
"The most well-attended Eurobike that I have every experienced."

Severine Lönne, Managing Director, Cycle Union GmbH
"We're totally satisfied with the visitor rates. Retailers were very interested, and family products are also gaining importance at Eurobike. There's a greater willingness to place orders directly at Eurobike."

Andreas Liertz, Managing Director, Steppenwolf
"We've seen roughly a 20-percent rise in the number of visitors. There has been an especially strong new influx of retailers from northern Germany, and it hasn't been easy to attract this group over the past few years. Orders are rolling in. As a custom-made brand, we are benefiting from the overall positive purchasing mood."

Andreas Herrlinger, Sales Director, Deuter Deutschland
"Our customers follow very closely the evolution of our products. We were able to present our products to all important customers. OutDoor may be our most important trade show, but biking is also a key market for Deuter."

Matthias Brusis, Sales Germany and Austria, Bianchi
"We came to Eurobike with a wide range of innovations. In view of the customers that we expect to meet here, this is very important. Next year, we may also use the DEMO DAY to present innovations."

Bastian Petri, Technical Marketing & Support, Compagnolo
"We had significantly more visitors at our stand this year, primarily from France and Italy. We're satisfied with the trade show."

Andreas Hämmerle, Engineering and Management, Simplon
"Visitor interest was greater than last year. This might be because we came to Eurobike with a particularly large number of innovations. We were also extremely pleased with the Design Award."

Kay Tkatzik, Production Manager Riese + Müller
"The DEMO DAY is a very good idea that will be an absolute hit in good weather. All in all, we appreciate the friendly and relaxed service, which is better than at other trade shows."

Jan Begemann, Product Manager, Trenga De
"We've been very satisfied with the response from retailers. In the run-up to the trade show, we launched a major marketing initiative to attract this target group."

Frank Sirringhaus, Managing Director, Sigma
"Eurobike is the only trade show where we meet international wholesalers, which explains why we present our key innovations here. All in all, there's an upbeat mood in the industry. It's a good trade show."

Konrad Irlbacher, Proprietor and Managing Director, iko Sportartikel Handels GmbH
"There were quite a large number of international trade visitors at Eurobike. That was important for us because we're very active in the export sector. Everything was absolutely outstanding."

Markus Ott, CEO, CicloSport
"You can really sense the upbeat mood in the industry. We established good contacts. Another positive aspect was the excellent organization, from the set-up stage to the final closing day."

Stefan Scheitz, Procurement Officer and Marketing Director, Sport Import
"We could sense a positive mood among retailers, we made a large number of contacts, and are looking forward to a good trade show follow-up business.
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