TRAVEL TALK Congress

NEW ADDITION TO THE MOUNTAIN BIKE FAMILY – TOURIST OFFERS FOR SPORTY FAMILIES

Moderation Karen Eller, die rasenmäher, www.dierasenmaeher.de

The “Mountain bike” generation has come of age and is starting up a family.
Cycling is one of the few holiday and leisure activities that you can do as a family. So many mountain bikers are looking for holiday and travel offers that focus on the combination “mountain bike and family”. You want to go ahead with your hobby but, if possible, you’d like to have the family in tow. Here the focus is not on the sporting performance, what’s more important is the balance of physical exertion on the bike with your partner and then relaxation and having time for the kids.
What do tourist operators and hoteliers have to take into consideration when it comes to the choice of hotel, child care, board and lodging and bike hire to win over this travel-happy and solvent target group? In her presentation Karen Eller will provide some answers to these questions and discuss these issues with representatives from the tourist industry and hotel business.

Karen Eller
Karen Eller, a Munich lady, studied Business Studies majoring in Marketing and then worked for some years in an advertising agency. But it wasn’t long before she gave up her safe job to do mountain biking professionally. And you could say quite successfully – after all three times she has been on the winner’s podium of the world’s hardest MTB-stage races, the Transalp Challenge. In workshops, bike technique training courses, and as the team manager of the Scott Contessa Women Teams and “special women camps” of her company “die rasenmäher” she is keen to pass on her comprehensive expertise. Her book on mountain biking for women “Mountainbiken für Frauen” recently appeared in the Delius Klasing publishing house. Karen Eller and Holger Meyer, one of the pioneers of mountain biking, have two children - 2 and 5 years old.

Stephanie Römer
A Business Studies graduate and Marketing major, Stephanie Römer started her career and gained international experience in the IT industry then settled in Freiburg. Her leisure time was dedicated to her interest - cycling. She not only cycled for the MTB Rothaus-Cube racing team, but soon found her passion for travelling by bike. This combination was the best prerequisite for turning her hobby into her profession. Since 2008, together with her husband Oliver Römer, she has been putting all her energy into their own company tout terrain, which along with touring bikes, manufactures the worldwide only spring-suspended and off-road mountain bike child trailer “Singletrailer”.

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