TRAVEL TALK Congress

Cycle tourism and social media

Sebastian Backhaus, BACKHAUS Marketingberatung, www.sebastianbackhaus.de

With a view to communication and marketing products and services, social media is one of the central topics this year. Cycle tourism has long since reached Web 2.0. The workshop with Sebastian Backhaus provides an overview of the possibilities in the social web and shows best practice examples of cycle tourist offers. The participants are informed of the offers and opportunities their own communication has to offer and can work out ideas for their own presentation of contents.

Sebastian Backhaus
Sebastian Backhaus is a freelance marketing consultant and project manager specialised in sustainable enterprises and organisations. A business management graduate, he previously worked as a consultant in two Freiburg advertising agencies. He has since moved to Berlin and, as a bike enthusiast, has for the last three years been writing a blog on marketing and media with a focus on sustainability.

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