TRAVEL TALK Congress

Cycle tourism yesterday, today and tomorrow

Frank Simoneit, University of Applied Sciences West Coast, www.destination-brand.de

Signposting for cycling tourists that in the past was done by individual cycling enthusiasts or associations has, in the past few years, been replaced by intelligent sign systems and these are now about to be switched over to virtual systems (GPS). Analogue to this development, there has also been a big change in the bike hardware of the tourists (ranging from the three-geared bike to the e-bike) and obviously at the same time also in the destinations and the target areas. Tailor-made products based on innovative market research promise the greatest success for the future. With the study Destination Brand 10 of the Institute for Management and Tourism at the University of Applied Sciences West Coast Frank Simoneit shows how great the potential for cycle tourism is on the demand side, which features are relevant for marketing cycle tourists and which destinations are considered particularly suitable for cycling holidays by the consumers. This is what will actually make the market-oriented design of cycling tourist products possible for the first time.

Frank Simoneit
The geography graduate has been the head of contract research and lecturer at the Institute for Management and Tourism at the University of Applied Sciences West Coast, Heide/Holstein since 2008 – his courses are in International Tourism Management. From 2003 to 2008 he was a consultant at PROJECT M and managed several projects in destination management with a view to cycling tourism, including the marketing concept for the Kiel Canal Route and the destination management concept for the Agentur Elbe. Between 2001 and 2004 he worked as the Project Manager for the Ruhrgebiet-Touristik and in a pilot project he established the first GPS route in Mühlheim/Ruhr. Before that, he worked for Münsterland Touristik where he was responsible for the realisation of the Radelpark Münsterland.

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