

Yoshizo Shimano, Head Board of Directors, SHIMANO Inc.:
"Once again, the EUROBIKE has been very successful for us. The general atmosphere was very good and shows that the bicycling industry is looking forward to a bright future. There has been a lot of interest in our new products, especially for ULTEGRA Di2, our new electronic shifting components that will change the road racing market forever."
Mathias Seidler, Chairman of the Board, Derby Cycle AG:
“We are very satisfied. Out of all the world’s trade shows, for us the EUROBIKE is the most important one that we attend. We are pleased about the significant increase in visitors, dealers and pre-orders – both domestic and international. We have the impression that infrastructure problems have been corrected and that fewer consumers were present at the show during the dealers’ days, which is positive.”
Oliver Hensche, Director, Giant:
“Our stand was heavily frequented by visitors, from morning until night. Of course we are pleased and the mood is good. Our program is also well received, DEMO DAY has never been more successful- With 80 test bikes, we had more awards than ever before. For us, the EUROBIKE is the world’s more important trade show and we plan to come back and continue with our work next year. Subjectively, we had the impression that the traffic problems had eased.”
Rainer König, Director of Sales, Stevens Bikes
“This was simply a super trade show with a wonderful appeal for dealers. Stevens has been coming to the EUROBIKE with high expectations for 20 years – and these have always been met to our utter satisfaction. For us, there is simply no other trade show that comes close to this.”
Wolfgang Paulus, CEO Ortlieb Sportartikel:
“For us, the EUROBIKE 2011 was very successful. Despite our strong sales segments, new partnerships were developed. Beyond that, from an international perspective, our expectations were exceeded and we are pleased about winning the EUROBIKE AWARD.”
Dirk Belling, Marketing Manager SRAM:
“We have been happily coming here for over 20 years and intend to come to Friedrichshafen for the EUROBIKE for at least another 20 years.”
Dr. Annette Winkler, Head of Smart:
“We’re very pleased with the extremely high degree of interest in our new Smart e-bike, and we're more than satisfied with our trade show debut on Lake Constance. The very positive feedback we received here at EUROBIKE from the press and trade visitors is a terrific endorsement of our ‘two-wheeled smart’ and of the excellent work of my young e-bike team.”
Tobias Schweter, General Manager Cycling Sports Group Europe:
“It could not have been better. This year even more was happening than last year and we are very pleased with how things went. The number of visitors we got on the industry days was almost as high as on the day on which the show was open to the general public.”
Jessica Schumacher, Marketing Manager, Selle Royal:
“For us, the EUROBIKE 2011 went wonderfully and we were able to meet with all international customers. A lovely trade show which is also very well organized.”
Frank Bohle, CEO, Schwalbe-Ralf Bohle GmbH:
“Stands with heavy visitor traffic and full aisles were hallmarks of the EUROBIKE again this year. At our stand, we had more international visitors than every before and the mood was remarkably positive. In our opinion, the EUROBIKE is reaffirming its position as the World’s leading trade show for the bicycle industry. For the big trends like e-bikes and 29-inch mountain bikes, we are offering a broad new palette of products and are confidently looking forward to the 2012 bike season.”
Susanne Puello, Managing Director Winora Group:
“This year’s EUROBIKE showed once again that it is the standard against which others are measured when it comes to enthusiasm for everything having to do with cycling. A great trade show! For us, it was a huge success!”

Reto Aeschbacher, Marketing Division Manager Scott:
“We hardly thought it possible to raise the bar from last year’s EUROBIKE – and that in every respect. The show was even more international this year. The EUROBIKE has once again clearly established itself as the world’s leading trade show for cycling.”
Ronald Siller, Head of Marketing ALPINA:
“I have a very personal standard by which I judge trade shows – how long do I have to wait at the bathroom? The waiting time rose considerably between 2010 and 2011 – that is a sensational indicator! There is so much going on here, it is unbelievable. Everywhere, the mood is powerful, just full of energy. The industry is looking ahead, and this current is pulling everyone with it and lifting everyone’s boats: the visitors, the exhibitors, the show itself, and of course the entire industry. The level of internationalism at the EUROBIKE is just unbelievable. The hum of different languages you hear everywhere, it’s fun, that’s what a trade show is about, it’s an international marketplace.”
Marcus Pürner, Owner and CEO, Cube:
“The resonance at this year’s EUROBIKE was very positive, we saw great interest from the visitors and there were more visitors than in previous years. The mood here was really great.”
Wilhelm Humpert, Managing Director, Humpert:
“Everything went very well for us and we noted a high level of internationality, not just from Europe, but from the rest of the World as well. That made it possible for us to acquire some new lines of customers – one example is Brazil, which is very important for us. Our brand is just turned two years old and our appearances at the EUROBIKE have certainly contributed to the high level of awareness about us. You could think that the bicycle had been invented here in Friedrichshafen and was throwing itself a party every year here.”
André Bachmann, Head of Sales (Germany, Austria) Craft:
“The EUROBIKE 2011 just went sensationally. There was an incredible amount of activity at our stand. The EUROBIKE represents constant growth and the enthusiasm for the sport of cycling in many different areas is still very positive.”
Dirk Janz, CEO, Rocky Mountain:
“This year’s show was really very good for us. We haven’t had as many orders as we had this year in a long time. I don’t even have to think about changing to another trade show – I’ll be back here again next year!
Uwe Hahslbauer, Head of Marketing, Hartje:
“We had very many visitors and the response and number of orders was outstanding. Above all, the number of international contacts was especially high. The support we got from the show staff was great and the location is simply perfect. It goes without saying that we will be back here next year.”
Richard Thomas, Head of Sales and Marketing for Germany, Austria and Switzerland, Endura:
“We are very happy and very satisfied. The response and openness to our products were extremely positive. Friedrichshafen is the perfect platform to give our brand a presence in the marketplace. Next year we will certainly be back here, and with more space.”

Peter Hostettler, Managing Director, intercycle/hostettler gmbh:
“It was a very positive show. For us, it was even stronger than last year. We had very many international contacts. Assembly and logistics functioned perfectly. This is the trade show with the best atmosphere. We have been coming since the beginning of the EUROBIKE 20 years ago and that’s not going to change. For me, the bottom line is still through-and-through positive, but I think it is a shame that the show is closed on Sundays and that we still have traffic problems.”
Alessandro Colnago, Sales Manager Colnago:
“We were one of the first companies to show racing bikes at the EUROBIKE, because we considered the timeframe and the location ideal – and we were right. This is where we meet all our dealers, that’s why the EUROBIKE is the only trade show which we leave Italy for. Everyone comes here. This is where we get our feedback so we can plan for next year.”
Torsten Mendel, Marketing Manager Abus:
“The EUROBIKE has gone well for us so far. Our stand has gotten larger and is still always full. The government and political scene are also more interested in cycling; for example our stand was visited by the Transportation Minister of Baden-Württemberg, Winfried Hermann. We see that as a good sign for the industry and for future mobility concepts.”
Guido Müller, CEO Busch & Müller:
“This year, like every year, the EUROBIKE was an indispensible platform. Quantitatively, our attendance has already paid for itself, qualitative success will come later. We are always happy to come to Friedrichshafen and are already looking forward to the next few years.”
Paul Hollants, CEO HP Velotechnik:
“The EUROBIKE was excellent for us. You notice that the organizers have over 20 years of experience. This means that the EUROBIKE provides the best platform for the bicycle industry across the spectrum, from reclining bikes to downhill bikes. The EUROBIKE AWARD has also established itself as the internationally recognized design prize. We are therefore especially proud that our work on our Gekko touring bike was awarded with this prize.”
Katrin Pfeuffer, Marketing Manager, Hercules:
“The EUROBIEK is simply amazing. At no other event is it possible to collect as much information on the subject of bicycles as it is here. We registered more visitors at our stand than the year before. Pedelecs and e-bikes continued to be in high demand, but issues of design and style are becoming more important for everyday bikes. We therefore get a lot of positive feedback about our colorful city bikes, such as the “Style 7” with its poppy flower design.”
Horst Lehr, Product Management BM-Helme UVEX:
“Our stand went over very well. The industry is pleased with how the season went; thus we’ve laid the groundwork for the new season.”
Nicolaus Kirchdorfer, Category Leader Gore Bike Wear:
“We are very pleased. We were able to have high-quality discussions with our partners and our new products were received very well. I wouldn’t change a thing about the EUROBIKE – we are so pleased to be here.”