Sandra Janjanin
Sandra Janjanin
Project Coordinator
+49 7541 708-413
+49 7541 708-2413
Kathrin Ruf
Kathrin Ruf
Project Coordinator
+49 7541 708-412
+49 7541 708-2412
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
+49 7541 708-307
+49 7541 708-331

Asia Bike 2016: Strong connection between the Asian and European bicycle markets

Final Report: Asia Bike 2016

Friedrichshafen/Nanjing - The 6th edition of Asia Bike Trade Show in Nanjing, China rounded off on September 15, 2016. A total of 321 brands displayed their latest innovations in bicycles, parts and accessories on a fairground of about 35,000 sqm in the Nanjing International Expo Center. In the three-day exhibition, 6729 trade visitors and another 1901 end consumers attended and experienced the show and aligned side events. Compared with the year before, the Chinese bicycle market declined and that has affected Asia Bike with regards to participation. Conceptional changes including the compact format with a cut down to three exhibition days anticipated the market development. Extended testing facilities during the whole show next door and a comprehensive side program aligned raised the profile of Asia Bike as the quality bike show in China. "Once again Asia Bike proved its status as the only high end focused bike show in China with a fine line up of state of the art sports and luxury bike brands from all over the world”, states Stefan Reisinger, Head of Eurobike..

With its strong link to Eurobike, Asia Bike has further developed its competence in connecting the Asian and European bicycle markets. "Despite the challenging market situation right now I'm happy with the outcome from the exhibitors’ feedback that the quality of trade visitors is quite satisfying”, said Richard Li, Project Director of Asia Bike. As one of the Chinese brands that have stepped into the western stage, Xiao Xuguo, General Manager of Missile, said, "The cooperation between Asia Bike and Eurobike makes it easier for our Chinese brands enter the international market.”Stefan Reisinger adds: "Despite the challenging Chinese market situation right now we experienced a positive mood among international brands with focus on mainland China market as well as Chinese brands with intention to make use of future business opportunities at Eurobike. Asia Bike made further progress acting as a chain link between Europe and China."

Focused on the high-end sports bike market where visitors find the market trend and future direction, Asia Bike is a perfect platform for brand recognition and establishing partnerships. Thus even in this difficult time, brands show an optimistic attitude towards the future and much support for and trust in Asia Bike. Attie Slabbert, Senior Manager of International Territory - Asia Pacific, Cycling Sports Group, said, "We see the China market very important. Asia Bike in Nanjing is important enough for us to get all our dealers together. We have our dealer show here this year." "The decline in the market is a necessary period before the market becomes mature and grows up quickly again. We need to be patient and optimistic about the future", added Li Jiansheng, General Manager of BH.

Li Zhenkun, Sales Director of Upland & Lapierre, agrees that there is still huge potential of the China market, especially the high-end professional bicycle market. He estimates that the Chinese consumers will gain profound recognition to the cycling sports in the next 5 to 10 years. "Through trade shows like Asia Bike, more trade visitors and media help to spread the cycling culture and explore the consumption ability. We have orders during the show. I’m grateful that Asia Bike provides us a platform for our business, and helps more insiders for a better development with future directions. My partners from parts and accessories also recognize and value the functions of Asia Bike as an industry platform”, he said.

Exhibitors have been very satisfied with the show itself, including the overall organization, service, and the quality of trade visitors. Zhao Ke, General Manager of ZGL, said, "This is the first year that we attend Asia Bike. The outcome is beyond our expectations. Quality of trade visitors is very high.” Especially, brands are happy with the new concept of Demo Days 2016, which is one of the big changes and highlights of Asia Bike 2016. Different with the Demo Day in the past few years, the demo area 2016 was extended from one pre-show test day to three days along with Asia Bike 2016 and located indoor in Hall 7 of the fairground. Three man-made MTB test tracks of different difficulty levels give professional riders more experience feelings and fun. This new concept of Demo Days gains a lot of recognitions. "This new change of Demo Days at the same time and place provides much convenience to both exhibitors and customers, avoiding much trouble in transportation," said Wu Bin, Operation Director of Cube. "Asia Bike made many efforts and spent a lot of energy and money to build the Demo Days. This is a very good opportunity to educate riders through Demo Days. I like it", said Xu Rongyu, General Manager of KS.

Christian Munchow, Marketing Director of DNK, was very excited with the show and Demo Days. He said, "I really like this Asia Bike Trade Show a lot. Here it's a meeting spot for a lot of passionate riders. People are coming around, looking at and trying out the products. There is a lot of fun together. Especially in the Demo Days in Hall 7, you can ride bicycles and really feel everything in that."

Besides the new Demo Days, Asia Bike 2016 invested in a comprehensive side program, including special areas for Triathlon, Bike Travel, Clubs and Events to stimulate the market and educate industry, dealers and enthusiasts. The 2nd Asia Bike Industry Summit and the 1st Asia Bike Academy made the show extraordinarily rich and informative. Both the trend discussion and the trainings between technicians and bike shops provided many opportunities for listening, learning, questioning and educations.

The 7th Asia Bike Trade Show will take place in Nanjing China from Sept. 14 to 16, 2017. For more information, please visit the Asia Bike website at

Contact information asia bike:
Richard Li, Project Director             
Nanjing Ningfei International Exhibition Co. Ltd.
Tel.: +86 15905195280