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A playground for all bicycle fans: The 25th Eurobike launches with Festival Days in 11 areas

25/08/2016
Anniversary edition of the international bicycle trade show to provide increased audience engagement with Festival Days - action, tests, and music acts

Friedrichshafen - Flying bikes, 3000 bicycles available for test rides, and international summer hits live: Under the slogan "Test, Experience, Celebrate,” the Eurobike this year is showing itself in a new light and will open the exhibition grounds to the public on two Festival Days. The organizers presented the new concept at the press conference on August 25 in advance of the leading trade fair. Following the three Business Days, which are open to trade visitors and journalists, the Festival Days will offer spectacular bike performances, insights into the scene, and performances by international music stars to cycling enthusiasts, hobby bikers, and those who are simply curious on Saturday, September 3, and Sunday, September 4, in 11 areas.

"The Eurobike is turning 25 and has managed to establish itself as a unique and global summit in the bicycle industry,” says Klaus Wellmann, CEO of Messe Friedrichshafen. Expressed in figures, this means sheer bicycling excitement in 13 exhibition halls and on more than 100,000 square meters, 46,000 trade visitors, 1700 journalists, and some 35,000 bike fans expected on the weekend. New in 2016 are the two Festival Days, which offer bicycle enthusiasts a playground of new products, testing options, and a supporting program in 11 areas. "With this new concept, we are implementing the Eurobike in a new dimension, the extent of which is comparable with the move to the new premises in 2002,” explains project manager Dirk Heidrich. "In the last 20 years, the Eurobike has developed from a pure event for the trade into a global industry platform on which exhibitors want to showcase their brand and their identity also to consumers.”

With his jump through the festival poster in the middle of the press conference, trial rider Fabio Wibmer showed what the Performance Area is about: competitions such as the Dirt Jump Team Battle, which tests the limits of gravity and demonstrates the skill of the professional riders. Star of the scene Danny MacAskill provides his best riding technique tips and tricks in the Bunny Hop Workshop, and he also puts his skills to the test with Fabio Wibmer in the Bunny Hop Contest. Perfect body control is also demonstrated by German primetime game show "Wanna Bet?” winner Daniel Rall and professional rider Tom Oehler at their shows.

The Innovation Area shows the ingenuity of the bicycle industry. A total of 472 innovations were submitted this year for the Eurobike Awards; 51 of them were able to convince the jury of six; 12 of them received a Gold Award, while the sustainability of a product was recognized with a Green Award. All winners will be on display in the Foyer West during the exhibition.

A platform for exchange for bike experts and those who want to become one is offered by the Academy Area. Whether cycling trip reports guaranteed to inspire wanderlust or lectures by renowned speakers from the cycling scene: the focus is on trends, innovations, and the latest bicycling technology.

The Demo Area, which will be open on all days instead of just on one day in advance of the fair, features 3000 bicycles of all categories and a 10 km test route network. Paved roads are the optimal terrain for racing bikes, while mountain bikes with or without electric drive can be tested on gravel and rocky trails. Those who want to avoid lines at the registration for the Demo Area can pre-register online for test rides: www.eurobike-festivaldays.de/ebfd-de/areas/demo-area.php.

For those who want to be cycling pros, practice makes perfect: In the Kids' Area, children and young people who are fans of cycling can put their skills to the test on the bike course and in rider safety training. At talks, parents get tips on correctly adjusting bicycles and purchasing the right bike. A highlight for the little ones is the Nipper Race for two to five year olds.

The realization that bikes should offer more to women than pink components is becoming more and more prevalent in the industry. The Women’s Area is all about products specific to the needs of female cyclists. Experts provide information about special bike camps, women’s models, and the latest products of the cycling scene, which are further explained in tours through the halls.

The important stages: In the Show Area, bike fashions for 2017 are repeatedly shown on the stage each day, along with bicycle films. Stars provide insights into their biking world in interviews.

Professional rider Alexa Hüni demonstrated at the press conference what is involved in the Bike Kitchen Area: Experts provide tips on repairs or the installation of new bicycle components that can be tested in the self-help workshop right on participants’ own bikes or on a demo bike. True to the motto of "helping people help themselves,” additional workshops where visitors can become active will also take place.

For cyclists with wanderlust: In the Travel Area, bike saddle globetrotters can not only dream of cycling vacations but begin to plan them. At the "Holiday on Bike” exhibition, 70 exhibitors from 10 countries present a wide variety of offerings from the area of cycling tourism.

In the Vision Area, unusual bicycle ideas become reality. Here you can find recumbent as well as cargo bicycles, bicycles with arm and leg drive, and tandems and velomobiles. The Bike Book Show presents special publications on the topic of cycling, while aerodynamic velomobiles are shown at the Aero Show.

Bike stars and top musical acts will set the mood in the Music Area. Trial biker Danny MacAskill and team will redefine the term cycling at the Drop and Roll Tour at 10 AM each day. Starting at noon, the stage will be turned over to stars like Kelvin Jones, Madcon, Joris, and Alvaro Soler. On Saturday evening, the area will become the venue for the Festival Days Party. Beats will then be provided by the Radio 7 Mixshow Team with music boss Matze Ihring and star DJ Chris Montana.

The Eurobike will take place from August 31 to September 4, 2016. While the first three days are reserved for retailers and other trade visitors, Saturday and Sunday are dedicated to the new Festival Days, in which all bicycle fans can not only see the novelties of the model year but test and experience them in many cases.

More information is available at www.eurobike-show.com, eurobike-festivaldays.com and facebook.com/eurobike.tradeshow

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