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Eurobike and Taichung Bike Week join forces

07/04/2016
Leading international trade show Eurobike takes an active role in OEM event in Taiwan’s bike metropolis - New matchmaking tool will optimize business processes.

Friedrichshafen/Taichung - By bike experts for bike experts: The Eurobike flagship trade show and the organizers of Taichung Bike Week will work side by side in the future. The seventh edition of the well-established OEM event in Taiwan’s bike metropolis from October 18 to 21, 2016, will be organized as a joint effort. Plans envision an event that will stretch across several exhibition areas and utilize a new matchmaking tool.

”Taichung is considered the Silicon Valley of the international bicycle industry. With Taichung Bike Week, the metropolis in central Taiwan has a high-level OEM platform for negotiations between project managers of renowned bike brands and the supplier industry. This format has grown steadily over the past ten years and, as an important partner of the global bicycle industry, we would now like to make a contribution to help generate new momentum and to ensure that these developments continue,” explained Eurobike Head Stefan Reisinger.

For Taichung Bike Week in 2015, more than 400 exhibitors came together with about 2500 buyers in three hotels for negotiations on the new model season. The involvement of the Eurobike now means that the 2016 event will offer top OEM manufacturers an additional presentation platform in a fourth hotel. Furthermore, a new matchmaking tool will be provided that will enable exhibitors and visitors to show off what they have to offer and what they are interested in before the event even starts. Using their accounts, they will be able to make targeted appointments and will receive contact suggestions customized to fit their profile during the October event.

Steve Fenton, organizer of Taichung Bike Week and CEO of Pro-Lite, is also pleased with the new partnership. "Taichung Bike Week is reaching its limits with its existing concept. It is a great achievement to now draw upon the Eurobike’s support and expertise to make the format more successful without losing charm or relevance in the process. Product managers come to Taichung Bike Week often under pressure to complete specifications for the new model year and the utilization of that time is paramount. Eurobike not only has the experience on how to help buyers maximize their time and plan most efficiently.”

More information is available at www.eurobike-show.com and www.taichungbikeweek.com.
 

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