VELOBerlin (April 14 and 15, 2018) at Tempelhof Airport promises to become a bicycle festival of superlatives. The exhibition areas in the two hangars are already almost fully booked with 250 exhibitors and brands; the extensive program of “Testival” and side events ensures maximum cycling enjoyment.
“As a sister fair of Eurobike, VELOBerlin and its B2C orientation perfectly complement the industry event on Lake Constance,” says Director Stefan Reisinger from Messe Friedrichshafen, which organizes the fair together with the Berlin agency Velokonzept. “We are receiving overwhelmingly positive feedback on the revised concept and its planned implementation on the new premises, not only from bicycle industry and cycling fans but also from policymakers and the media."
With the relocation of the bicycle festival to the former Tempelhof
Airport, the organizing team of Messe Friedrichshafen and the Berlin agency
Velokonzept also announced a revised event concept. Veloconzept Director Robert
Burkhardt explains: “The expansion of the festival to more urban and sporting
topics and the integration of racing formats on the former airport apron have
been extremely well received by the exhibitors: There are only a few exhibition
spaces available in the hangers, which have 10,000 square meters of floorspace,
and all the adjacent showrooms are hosting special exhibitions. We will do our
utmost to make VELOBerlin 2018 a great experience for all participants.”
Cycling world trends will be presented in four theme areas in Germany’s capital
at the beginning of the cycling season.
lifestyle & cargo bikes
Hangar 5, with its rough-hewn industrial charm, will be home to the VELO
areas Urban & Lifestyle as well as Performance & Sports. Curated
together with Urban Cycles, the Berlin lifestyle experts and former bicycle
show makers, the focus is on the beauty of the bike. The International Cargo
Bike Festival, which has been taking place as the most important cargo bicycle
event in the world for the past seven years in Nijmegen, the Netherlands, will
be held within the framework of VELOBerlin in 2018 with more than 40 cargo bike
brands, 20 non-profit initiatives, and a colorful supporting program.
Adventure, e-bikes & VELOWomen
The success story of the bicycle industry continues to be the pedelec.
Susanne Brüsch, who coined the term pedelec, will be providing information in
Berlin about e-bike travel. Infotainment is also promised by vacation
destinations and travel providers as well as bikepacking outfitters. Travel
presentations and arrival of bikepacking tour Candy B. Graveller will complete
the VELOBerlin adventure. In the AOK VELOWOMEN area, MTB professional Kerstin
Köglerwill also be exhibiting great examples of women’s bicycles, from
city bicycles to bikes suitable for extreme sports, along with clothing and
Visitors will have the opportunity to thoroughly test nearly all the
bicycles of the VELOBerlin on the “Testival” area, which is covered by a roof.
And those who like things a bit more intense will be able to ride a few
training rounds on the Modular Pump Track, ride for a good cause with Olympic
champion Guido Fulst on the Minidrome course, take test rides on the mountain
bike course, or take part in bicycle trial training with World Champion Nina
Reichenbach and the Berlin Trials Cup. The fastest women and men will be
competing in the “8bar Crit,” Germany’s largest fixed-gear race. The program
will also include the International Cargo Bike Spring Race as well as the
international racing bike junior race “VELOBerlin Airfield Race.”
and bicycle policy
In VELOBerlin tradition, specialist
topics are also on the agenda, despite the exhibition focus on the general
public. Together with the Zweirad-Einkaufs-Genossenschaft ZEG, the Berlin
Senate Department for the Environment, Transport, and Climate Protection,
visitBerlin and the European Cycle Logistics Federation, specialist forums on
cycling tourism, health, the mobility of tomorrow, and cargo bikes will take
place. Just like two years ago, the viva velo congress of the VSF Service and
Bicycle Association will take place in Berlin immediately following VELOBerlin
2018. Another highlight will be the aftershow party with star DJ Senay Güler on
VELOBerlin will take place at Tempelhof Airport on April 14 and 15, 2018, and will be open daily from 10 am to 6 pm. Online presales of tickets will start on March 1. More information at: http://veloberlin.com/presse.html.