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The Eurobike Travel Talk is more than just the
model for all expert conferences focusing on bicycle tourism. Since its
premiere 17 years ago, it has served as a highly regarded exchange between the
bicycle and tourism industries. At this year’s Eurobike Travel Talk, which
takes place in the East Foyer of Messe Friedrichshafen on the second day of the
Eurobike, July 9, 2018, the focus will be on the implications of digital
transformation and the e-bike boom for bike tourism.
bicycle tourism, the e-bike is a disruptive technology at every level. But it
is disruptive in a positive sense: the support that the electric motor provides
to the rider makes bike tourism accessible to new target groups. In addition,
the e-bike is making regions relevant to bike tourism that bike vacationers had
left by the wayside in the past,” says Ulrike Saade, Managing Director of
Velokonzept Saade GmbH, which is once again organizing the concept and content
of the Eurobike Travel Talk this year.
addition, the digital transformation in bicycle tourism is acting as a catalyst
for change. Whether it be before, during or after a bike trip: thanks to
digital trends, the back-to-nature experience itself that is at the heart of a bike
journey is becoming more and more rewarding. At the Eurobike Travel Talk,
Digitalization expert Dr. Axel Jockwer and others will report on the influences
that are especially strong in this process.
the same time, the Swiss consulting firm Allegra Tourismus currently describes
the wave of e-mountain bikes as a “mega trend in the Alps.” Darco Cazin of
Allegra and other experts on the MTB scene will report at the Travel Talk on
how alpine regions are experiencing this megatrend and preparing for it.
strong growth in the number of (e-)bikers in the Alps and other natural areas
also creates potential for conflict. The industry association ZIV recognizes
that this is a responsibility of the bicycle industry, and in cooperation with
the German Alpine Club (DAV) and the Mountainbike Tourism Forum Germany (MTD), is publishing a “Biker Booklet”. It will present
this collaboration at the Eurobike Travel Talk for the first time.
remain an underestimated target group in bike tourism. At least that is what
the tourism experts from Bloomers Outdoors, the organizers of the European
Women’s Outdoor Summit, say. They will answer the question of what women want
out of their bike vacation. In addition, at the Eurobike Travel Talk, Kerstin
Engl from bike equipment supplier Ortlieb will explain why the new bike packing
trend is such an exciting topic, not only for nature lovers.
in all, more than 30 different presentations and activities are on the schedule
at this year’s Eurobike Travel Talk. The conference, which takes place alongside
the leading international industry trade show the Eurobike, starts at 10:30
a.m. on the second day of the show (July 9, 2018) and ends at 4:30 p.m. with a
variety of different expert-led tours around the Eurobike. There will also be
plenty of time to establish connections between the tourism and the bicycle industries,
for example during exhibitors’ presentation of new and innovative products at
Participation in the Travel Talk is included in the price of admission to the Eurobike. The schedule and registration details for the Eurobike Travel Talk are available for download at www.eurobike-traveltalk.com .