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With 1400 companies, the Eurobike can count more
exhibitors among its participants than ever before. When the leading
international bike show at Lake Constance opens its doors in just a few days – from
August 30 to September 2 – about 100 exhibitors will be
celebrating their Eurobike premiere.
market players are more than just an interesting and enriching asset for the
bike industry. These companies often bring important new momentum and fresh
perspectives to the market,” says Eurobike head Stefan Reisinger, thinking back
on Eurobike newcomers from years past, like Bosch and Brose. This year as well, the creators of the international
bicycle exhibition are pleased to welcome many new names to the exhibitors list.
These include the Polish company Rondo, which is successfully taking on
the new gravel trend in the bike market. Gravel bikes are racing bikes with
broader tires and a relaxed geometry that – like their name suggests – do not
shy away from rolling over gravel paths. At Rondo, this approach is not only
implemented with visually appealing models, but also through technically
interesting solutions, such as a variable geometry that enables bikes to be
transformed from a surefooted gravel bike into a lively cross bike in just a
few hand movements. At the Eurobike, Rondo bikes can be found at the stand of their
German distributor, Nut (B4-200).
Another young company is Dirtlej OHG (FK-AK/5), which, when founded in
2014, initially focused on modular solutions for protecting high quality bikes
during shipment, but now also produces textile products for riders. Protection
is also at the forefront of this new business area: protection from dirt, wind
and weather. The “dirtsuits” made by the company from southwestern Germany are
a one-piece combination of short rain pants and a jacket for mountain bikers
and hikers that can be neatly and compactly folded together when not in use. If
the trail turns into a muddy mess or the weather refuses to cooperate during an
alpine crossing, the waterproof, breathable material protects the wearer against
Mother Nature’s fickle moods.
In contrast, theft protection is on the agenda at the Californian
newcomer to the Eurobike, Linka (A3-601). The Americans are bringing along
their new frame lock, which has no opening for a key. Instead, the attractively
designed lock is opened using a smartphone app that communicates with the lock via
Likewise from North America, the eyewear provider Ryders will also make its first appearance at the Eurobike. But Ryder does not come from California, but from the Canadian North Shore Mountains, which is known in mountain biker circles as a paradise for free riding. The brand founded by mountain biker Brent Martin in 1986 now belongs to the Essilor group, the world leader in the eyewear market with about 30 percent market share. Not least because of this, the Canadian company has access to innovative technologies in the eyewear segment, like lenses with especially high optical qualities.