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For the fourth time,
Eurobike Media Days are inviting manufacturers and trade journalists to the
launch event for sporty complete bikes. Whether with or without electric drive:
mountain bikes, as well as new products for gravel and road riding, will be put
through their paces again in a new location from July 4 to 6, 2018. The Serfaus-Fiss-Ladis
region in Austrian Tyrol features perfect mountain trails and road loops with a
scenic Alpine backdrop. In exclusive surroundings, more than 25 exhibitors will
be presenting their new products for the 2019 season to the world’s most
important trade media.
Testing, networking, and taking great photos and
video are the focus of the fourth edition of Media Days on the
Serfaus-Fiss-Ladis plateau. With the shift of the date to immediately before
the start of Eurobike and the change of location to Tyrol, just two hours away
from the trade fair venue, the willingness to participate on the part of
industry and media representatives indicates that all stakeholders benefit from
the compact event. Not only is the expenditure of resources significantly
reduced, but a time window between the end of the Eurobike Media Days and the trade
fair start in Friedrichshafen results. Aside from additional time for
set-up/logistics and trade fair preparations, this creates opportunities for
distributor meetings, individual product launches, and attendance at exclusive
conferences and high-quality presentations. “The compact format of the Eurobike
Media Days preceding the event, the day before the trade fair with a focus on
input and networking, and the three-day trade fair concept, which is fully
geared to the trade, industry, and media, are taking shape. With the various
events and modules within a week, we offer individual participation formats for
the different needs of the players in the market,” reports Director Stefan
Reisinger. In the
most recent edition of the successful format, 24 sport-oriented manufacturers
met 217 select media representatives from 18 countries.
were at Eurobike Media Days 2018:
3T Cycling SLR, Bergamont, BH Bikes Europe SL, BIONICON, Bold Bikes, Conway Bikes, Corratec, Fantic, Ghost, Haibike, Kona, KTM, Nicolai GmbH, Opencycle AG, Pivot Cycles, Rondo, Scott Sports, Simplon, Superior, Vivax Drive, Winora.
Technical support: Shimano Europe B.V., DT Swiss Deutschland GmbH, FOX Factory GmbH, Sram Corporation Europe, Magura.