It’s about successfully create synergies between the
bicycle and tourism industries. At the Eurobike Travel Talk 2017 on Friday,
September 1 2017, practically-oriented presentations by prominent speakers will
address topics such as infrastructure, e‑mountain bikes, smart cycling, racing
bike tourism and global product trends. The direct dialogue between the
speakers and audiences also offers all participants the opportunity to share
experiences and strengthen their professional networks.
Travel Talk participants can expect exciting presentations from manufacturers like Bosch, Shimano and Abus and will also learn all about the tourism potential of the “Grand Départ,” the Tour de France 2017 in Düsseldorf and the 200 th anniversary of invention of the bicycle in Mannheim. “The Eurobike Travel Talk brings international representatives of the bicycle business and the tourism industry together and is an important business exchange about current topics of mutual interest. We are looking forward to the exciting speakers and expect that participation will again be very strong,” said Eurobike project leader Dirk Heidrich.
Starting at 10:30 a.m., sessions
will be held in the large conference room (Berlin/Paris room) at Messe
Friedrichshafen. The event will open with the “Infrastructure” session, at
which bicycle transportation expert Harald Spiering will talk about the success
of the RS1, the fast bike trail in the Ruhr metropolitan area, and Scotsman
Graeme McLean will report on the secret of Scottish mountain biking. This will
be followed by a compact block which will take an intense look at the E-MTB and
its impact on tourism.
The next highlight will come after the lunch break. In the Smart Cycling Business Duel, six companies – in three rounds of two companies each – will answer critical questions from expert Thomas Froitzheim (Naviso) and the audience.
The participants will have to make
a decision at 2:45 p.m., because in the Berlin Room, the session “The Racing
Bike – Successful offers for racing bike tourists” will take place while
“Trends around the world,” will be held in the Paris Room, focusing on a
project in the Greek Aegean, the bicycle’s potential as a mode of transportation
in the Alpine region and current trending micro-topic “Microadventure.”
In the “Facts and Figures” session, the big bike publishing houses will present their latest reader surveys, findings and trends in bike tourism. Representatives of BVA, Delius Kalsing, Motorpresse and WOM Medien will be on hand.
The event will wrap up with two
expert tours through the exhibition focusing on Smart Cycling and E-MTB. In
small groups with experienced industry experts, participants will learn more
about the trends and product innovations at the Eurobike 2017.
Participation in Eurobike Travel Talk on September 1, 2017 is free with a valid admission ticket for the Eurobike. Simultaneous English interpretation for presentations in the Berlin Room will be provided. The complete program, all available information and a registration link are available at www.eurobike-traveltalk.de.