Subscribe now and don`t miss any TOP news and inside info
The EUROBIKE Award is eagerly awaited by the bicycle industry every year. While
the participating enterprises are hoping for an accolade, the Award also
provides the entire sector with an initial overview of the most exciting new
products. This year saw a total of 366 products entered from various
categories, representing the full spectrum of innovative power within the
sector. A six-strong expert panel of judges had the final say on which of the
highlights from the entries for the coming model year were worthy of an award.
Like its predecessors, this 14 th
edition of the EUROBIKE Award was again distinguished by a broad spectrum of
submitted products, which the manufacturers feel will have the potential to
define the new trends in the bike market. Despite the fact that EUROBIKE is
taking place just under two months earlier this year, there was still the large
number of 366 products (last year 458) competing for one of the coveted
EUROBIKE Awards. The six-strong panel of experts again faced the demanding task
of selecting the new products worthy of an award from the large number of
entries in a two-stage process.
Solving this task not only called
on the wealth of expertise present in the panel of judges but in some cases
also involved viewing the submissions from an entirely different perspective. Accordingly,
the trade press was represented on the EUROBIKE Award panel by the journalists
Marta Villa and Sissi Pärsch. Wolfgang Hohmann, who runs a highly regarded
cycling shop in Dubai, brought in the retailers' view. British textile designer
and endurance athlete, Cat Heraty was able to contribute more than just her
bikewear knowledge to the panel, while Tarek Rasouli is an acknowledged authority
in the world of mountain biking. Dirk Ziedler, a renowned expert in the field
of bike testing and product safety, was in turn able to add his professional
opinion to the panel's decisions.
At the end of the two-stage
process, the panel of judges finally agreed on 40 products that are now set to obtain
a prominent platform as trendsetters in a special exhibition in Foyer East at
the Messe Friedrichshafen exhibition grounds. Twelve of the products, which in
the judges' view possess an especially high level of innovative character, will
additionally see their EUROBIKE Award presented in gold. Two further new
products have also been rewarded for innovations in the field of sustainability
with the special Green Award.
“The bike market is currently
influenced by a large number of new factors such as the changing demands for
mobility and the increasing impact of digitalisation. The EUROBIKE Award is
also a documentary record of the bold approach adopted by the market players
within the bike industry when solving these challenges. It once again provides
a concentrated look at the innovative future of the bike market,” said EUROBIKE
Project Manager Dirk Heidrich.
This year, too, the winners of the EUROBIKE Award will have to show a little patience until the curtain goes up on the particularly prestigious Gold Awards. They will be announced on the first day of the show (Sunday, 8 July) during the Awards ceremony held in Foyer East.