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Even with an early submission of applications, Eurobike 2018 can once again report strong bookings. "Through the new scheduling, we have for the first time obtained the support of the global bicycle industry to participate in Eurobike at an early stage. We are looking forward to a full exhibition hall with groundbreaking bike themes," explains Messe Friedrichshafen CEO Klaus Wellmann.
With a new Eurobike concept, the organizers of the
leading industrial exhibition are responding to the great dynamics of the
global bicycle industry and for the first time are holding the 27th Eurobike at
an earlier stage of July 8 to 10 2018, and with a purely specialized direction.
"We are giving the original function of Eurobike back to the manufacturers
and importers: namely the first publication of the new collection and the
associated exchange with trading partners for seasonal planning," Klaus
Wellmann describes the core aim of the event.
The commitment of manufacturers to a new alignment is
huge and the organizers of the trade fair are expecting around 1,350 exhibitors
from all over the world. Eurobike Divisional Head Stefan Reisinger says,
"the dynamics with which the bicycle industry is changing are immense. We
are pleased with the reception and the solidarity and have never had such a
demand for space at this early time as for the coming trade fair. In
particular, the number of participating companies from abroad and the strong
growth in the e-mobility, drives, components and mobility solutions sectors are
the market's driving forces. All the relevant market players have made firm
bookings. We can also report a full assembly in the areas of accessories, parts
In spite of the generally strong booking situation,
the strong changes in the bike market also leave their traces on Eurobike too,
of course. "The highly sportive sector without the 'E' is losing its
relevance thanks to the motorized bike, and these market shifts are reflected by
our exhibitors. On the other hand, we have in total around 200 potential new
customers, returnees and lateral entrants from other industries for the
upcoming trade fair and here we can draw from the full range," says Stefan
Reislinger. The fact that the change from 2017 to the early stage of July 2018
presents a challenge to many companies with an interval of ten months between
the events is perfectly comprehensible. "In perspective, we regard
ourselves as very well equipped after this 'year of change' 2018 with the
positioning as a trade fair for trends, novelties and information."
The 27th Eurobike is open from Sunday, July 8 until Tuesday July 10, from 9 .am. until 6 p.m., and access is only given to specialist visitors and accredited journalists. Ahead of this, the Eurobike Media Days will be held in the Tyrol vacation destination Serfaus-Fiss-Ladis from July 4 to July 6. The day before the trade fair, Saturday July 7, a top-level presentation and conference program is offered, as well as the opportunity for OEM manufacturers to hold closed-door meetings.