The EUROBIKE trade show is rolling
in new directions and channelling new industry initiatives in these times of
change. On 3 September, the day before EUROBIKE 2019, the first ever ‘Bike Biz
Revolution – Conference for Visionaries’ takes place. The event will be
discussing digitalisation and the bicycle industry in a diverse range of
formats. Messe Friedrichshafen is calling for participation in the
content-related development of the conference.
“The day before the show is always
very intensive and productive time. In addition to final setup arrangements and
organisational tasks, it’s a day for the media and company meetings. And this
year, we’re launching a new high-calibre opportunity to collect and exchange
ideas: The ‘Bike Biz Revolution – Conference for Visionaries’. Digitally
networked bikes are becoming more and more important for the mobility of the
future. The digital era requires maximum agility and this is why we are
introducing a new conference format,” explains project manager Dirk Heidrich.
The event starts on 3 September 2019 at 13:00. It consists of seven 30-minute
slots with presentations and open discussions. This will include digitalisation
topics such as big data, connectivity, future mobility, sharing instead of
owning and more.
In addition, the agenda will not
just be drawn up by the EUROBIKE organisers. The “Call for Participation” invites
industry decision makers, and also lateral thinkers and mavericks to get
involved in developing content for the event. As the bike industry is such an extensive
source of creative input, it makes sense for it to be actively involved in
shaping the conference. Rose Bikes and the Swiss Federal Institute of
Technology in Zurich are leading the way. With the presentation “ ROSE Bikes: This is what digital innovation leadership looks
like” the Bocholt-based bike manufacturer is using the new conference
platform to present their strategy in combination with a workshop. Innovative
mobility is the focus of Dr Thomas Sauter-Servaes’s talk “Less artificial, more
intelligent – how the spotifyication of transport still make us happy.” Thomas
Sauter-Servaes has lead the school of engineering’s transport systems programme
at the Zurich University of Applied Sciences (ZHAW) since 2013 and is a
recognized expert on future mobility research.
Suggestions for further
presentations should be submitted to EUROBIKE project coordinator Johannes
Schürle (+49 7541 708-432, email@example.com ).
After the media events, EUROBIKE industry talk and press tour in the
morning, and the subsequent conference première in the afternoon, the
Networking Dinner rounds off the evening before the start of 28th EUROBIKE.
Similar to last year, the evening before the show opens with the Edison Talk on
sustainable mobility moderated by Franz W. Rother, editor-in-chief of the
magazine for new mobility and smart living. The podium discussion also includes Stephan
Rammler, Professor for Transportation Design & Social Sciences at the
Braunschweig University of Art (HBK), Carsten Camrath, Head of Micromobility
Volkswagen AG, Burkhard Stork, Director German Cyclists’ Association ADFC and
Winfried Hermann, Transport Minister Baden-Württemberg .
EUROBIKE 2019, the
leading international trade show, opens to trade visitors for three business
days (4 to 6 September) and for all bike fans on the EUROBIKE Festival Day on
Saturday, 7 September 2019.
Key Facts ‘Bike Biz Revolution – Conference for Visionaries’
Date: Tuesday, 3 September 2019, 13:00-17:00
Location: Messe Friedrichshafen Rooms Berlin/Paris
Participation fee: 100 euros incl. food and refreshments
Organisation: Messe Friedrichshafen
Idea submission: Johannes Schürle, Tel.: +49 7541 708-432,