Good bike wear must meet several requirements. For sports cyclists in particular, the first priority is functionality. Appearance and suitability for everyday use are becoming increasingly important, especially in urban areas. Last but not least, sustainable bike apparel manufacturing is also growing in relevance. The leading trade show the Eurobike will show the diverse range of bike wear from August 30 to September 2 in Friedrichshafen.
market for bike wear is currently bringing together several exciting
developments. “In our view, there is no one trend this year. Instead, every
segment is seeing its own trend – whether it be mountain bikes, racing bikes
or everyday bikes,” says Bernhard Haberzett, marketing manager at bike and
sports apparel supplier Craft. In the mountain bike segment, diversification is
taking center stage: in 2018 loose fitting bike shorts will be available in
four variants. “There are cross country, marathon, all mountain, endurance and
downhill bikers, and each group has their own individual needs,” Haberzett
explains. In the collection for racing bikes, the Swedish manufacturer’s focus
for 2018 is on “professional apparel for everyone.” Craft is cooperating
closely with the German professional team Bora-Hansgrohe in this effort.
Maloja gets the inspiration for their new collections for mountain bikers and
racing bikers from somewhere else entirely. The Chiemsee-based company is adding
a special visual flair to its summer 2018 collection. Under the motto “The
Alpan Way,” prints in the collection will combine typically Japanese motifs
like waves, blossoms and dragonflies with alpine flowers. There are pants and
apparel inspired by the broader, more comfortable clothing style of Japan. A
design with oak leaves is based on self-made linocut.
areas, the focus is on bike apparel whose functionality is not apparent at
first glance. The intent is to use functional bike wear that is appealing
because of its generous comfort, that doesn’t look like the wearer is on their
way to the Tour de France, and that can also be readily worn in the office. This
is the approach being taken by Vaude, based in Tettnang, Germany, in its new
bike wear line. “Many people want to show that cycling is an important part of
their life, even when they are not on top of a bike,” says product manager Anna
Holzner. That’s why, for the next season, Vaude is offering a variety of
different groupings within its collection. “There are model series whose form,
functional characteristics and materials are clearly designed for athletic
performance. Next to that, we also have more moderate styles in our collection
that are naturally still designed specifically for cycling but that, through a
different choice of materials, cuts and colors, are also suited to other
leisure activities and are more intended for multiple uses.” Sustainability
continues to be a focus at Vaude. “It is about using materials from renewable
resources and recycled materials and using them in a way that does not neglect
the functionality the wearer wants,” says product manager Holzner. The entire
2018 bike apparel collection from Vaude is completely PFC-free – no
fluorocarbon reinforcements are used in its manufacture.
Vaude, many other manufacturers are also placing their bets on environmentally
friendly materials. The diversity of function, applications and looks that bike
wear provides will be on display at the Eurobike from August 30 to September 2,
2017. At the Eurobike, the ultimate catwalk for bike wear can be seen at the fashion
show, which will take place three times per day at 11 a.m., 2 p.m. and 4 p.m.
in the East Foyer.
The Eurobike 2017 will be open daily from August 30 to September 2 from 9 a.m. to 6 p.m. On business days, from Monday to Friday, the show will only be open to trade visitors and accredited journalists. Additional information is available at: www.eurobike-show.com .