Johannes Schürle
Johannes Schürle
Project Coordinator, Key account & retail services
+49 7541 708-432
+49 7541 708-2432
Sandra Janjanin
Sandra Janjanin
Project Coordinator
+49 7541 708-413
+49 7541 708-2413
Kathrin Ruf
Kathrin Ruf
Project Coordinator
+49 7541 708-412
+49 7541 708-2412
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
+49 7541 708-307
+49 7541 708-331

EUROBIKE Retail First

EUROBIKE Retail First Trade Visitor / EUROBIKE Trade Visitor

Accreditation and ticket ordering for EUROBIKE are exclusively available to specialist trade visitors and trade visitors.

EUROBIKE Retail First

1. EUROBIKE Retail First Trade Visitors

The Retail First Initiative focuses the trade show’s attention more closely on bike and specialist sport dealers. Retail First trade visitors will be directly invited by the EUROBIKE exhibitors and Messe Friedrichshafen/EUROBIKE. You can, of course, also register for yourself on the EUROBIKE homepage.

Retail First trade visitors receive:

  • free admission
  • special package offers

You are an EUROBIKE Retail First trade visitor if you belong to one of the groups listed below and work in the bike and sports industry. Related sports such as outdoor-sport, fitness and trend sports are taken into account, as well as the sector sports fashion.

  • Retailers (brick-and-mortar shops, department stores, chain stores, online and mail-order traders) with a clear connection with the industry.

Please note that these Retail First tickets are only available online and not at the box office!

To receive your free ticket, please log in to the online ticket office and enter your code. You will then receive your ticket in digital form. At the show itself, tickets will only be available for a charge.

Online Ticket Shop


2. EUROBIKE Trade Visitors

You are an EUROBIKE trade visitor if you belong to one of the groups shown below and work in the bike and sports industry as well as in the mobility industry. Related sports, such as outdoor sports, fitness and trend sports, as well as the sector sports fashion are taken into account. Furthermore, we include certain sectors of the automotive industry, logistics and fleet management.


  • Buying syndicates, importers, exporters and distributors with a clear connection to the bicycle industry
  • Sport goods industry (suppliers, OEMs, ODMs, producers)
  • Automotive industry with a clear connection to the bicycle and mobility industry (OEMs, development of electric motors, …)
  • Players in the fields logistics and fleet management with a clear connection to the bicycle and mobility industry (municipalities, transport service provider, …)
  • Mobility services and providers with a clear connection to the bicycle and mobility industry
  • Bicycle rental services, tour operators and other touristic service providers   
  • Students in specialist areas (sport, fashion, textile, business management, IT) are eligible for a concession ticket

Online Ticket Shop

Other special offers for all trade visitors


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