Subscribe now and don`t miss any TOP news and inside info
Together to promote cycling in all its forms and to combine with an appreciation of a region which can accommodate the activity in the most natural of ways. In this context the partnership between EUROBIKE Show, IDM Südtirol – Alto Adige and HERO Südtirol Dolomites goes forward, we being protagonists at the world’s most important biking show, the real cult destination and the one where we shall illustrate to the full the bond between mountain tourism and the ongoing development of the world’s toughest mountain bike marathon.
The facts and figures are worthy of note. Eurobike is considered the leading world fair for biking and every year attracts 80,000 visitors from 103 countries, these figures including 1,760 specialised sector journalists from 39 countries. The province of Bolzano has a long tourism tradition with 10,000 accommodation establishments, of which 40 are Bike Hotels offering great solutions for bike enthusiasts. And then there is the HERO Südtirol Dolomites, it boasting 4,000 participants from more than 45 countries year after year.
The objective of the three coming together is to develop agreed communication approaches and events so as to promote and further evaluate South Tyrol as a cult destination both for on-road and off-road biking enthusiasts, and which thanks to the success of the HERO, are ever more able to discover the Dolomites through a wider reaching system of paths and uphill lift systems supporting explorations. The project started last year and is extensive in extent and through the joint communications and organisation of events it will further develop. In fact, at Eurobike, taking place in Friedrichshafen (Germany) from 30 August to 2 September, there will be an institutional presence from South Tyrol, and the HERO Südtirol Dolomites team will offer the opportunity to live the sensations of the marathon race thanks to the HERO VR 4D Experience: an installation which enables one and all to experience – through a virtual reality system – the thrills and adrenaline rush of cycling through a uniquely beautiful mountain landscape.