EUROBIKE

Contact

Johannes Schürle
Johannes Schürle
Project Coordinator, Key account & retail services
+49 7541 708-432
+49 7541 708-2432
Sandra Janjanin
Sandra Janjanin
Project Coordinator
+49 7541 708-413
+49 7541 708-2413
Kathrin Ruf
Kathrin Ruf
Project Coordinator
+49 7541 708-412
+49 7541 708-2412
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Communication
Communication
+49 7541 708-307
+49 7541 708-331

ACADEMY: Retail First

By experts for experts

ACADEMY: Retail First

Industry insiders inform about current market developments and potential

Putting specialist trade center-stage and offering it exclusive added value is one of the aims of the Retail First Initiative that was launched as part of EUROBIKE 2018. In practical terms that also means: recognizing what is affecting the industry and sharing valuable knowledge. This is exactly what will be on offer at the “ACADEMY: Retail First” which will be taking place free of charge on all three days of EUROBIKE.


Two trends in particular are having a major impact on the industry right now: current market developments, and the digitalization and expansion of e-commerce. Consequently, the ACADEMY talks will be focusing on these topics. What are the current industry trends? What is affecting the industry? What needs do traders have and how can they be satisfied?


Consultants, trade journalists, some of the industry’s big names, and representatives of recognized research and testing institutions will be providing answers to these and many other trade-specific questions. You can look forward to compelling talks, and you will benefit from valuable insights, solid analyses, and objective recommendations.


All talks will last between 45 and 60 minutes, and will take place at the Conference Center East. Both visitors and exhibitors are free to attend them. The following summary shows the highlights of the lecture program. A full overview is available in the detailed daily program.

Su 08
 
Different Ways of Funding for Start Ups
GF Green Business Development GmbH
Egbert Hünewaldt

In German
Speaker: Egbert Hünewaldt
Company: GF Green Business Development GmbH
More information
12:00 - 12:45
Stage | Foyer East
 
The Connected Bike - Internet of Things in Biking
Momes GmbH
Dirk Sandrock

In English
Speaker: Dirk Sandrock
Company: Momes GmbH
More information
 
Bidex BikeLocal - A digital customer slide linking online customer with stationary shops
Bidex GmbH
Thomas Schwerdtner

In German
Speaker: Thomas Schwerdtner
Company: Bidex GmbH
More information
 
Service – Understanding your customer is key for your success in the (E-) Bicycle Market
New Mobility Experts
Ursula Kloé & Karin Hagstotz

In German
Speaker: Karin Hagstotz & Ursula Kloé
Company: New Mobility Experts
More information
16:00 - 16:45
Stage | Foyer East
 
Bikefitting in harmony with your body
Rad Mensch Einheit
Regina Marunde

In German
Speaker: Regina Marunde
Company: Rad Mensch Einheit
More information
Mo 09
 
3D measuring for performance evaluation of bicycles
Bike Lab International
Joachim Vanwalleghem

In English
Speaker: Joachim Vanwalleghem
Company: BikeLabs International
More information
 
New environmental challenges in 2018 – WEEE Open Scope and new take-back obligations for accumulators and packaging
Go4Recycling
Lukas Ebbert & Sascha Heinz

In English
Speaker: Lukas Ebbert & Sascha Heinz
Company: Go4Recycling
More information
11:00 - 11:45
Stage | Foyer East
 
Why retailer training needs to get digital
Myagi
Richard Smith

In English
Speaker: Richard Smith
Company: Myagi
More information
 
"No, I don't want to shop, honey." Women, the underestimated target group, recognise fields of activity, multiply your turnover.
Bloomers Outdoor
Anna Weiß

In Englisch
Speaker: Anna Weiß
Company: Bloomers Outdoors
More information
14:00 - 14:45
Stage | Foyer East
 
Digital Revolution
Dr. Axel Jockwer

In English
Speaker: Dr. Axel Jockwer
More information
 
Standardisation and testing for cargo bikes
EFBE Prüftechnik GmbH
Marcus Schröder, Managing Director

In English
Speaker: Marcus Schröder
Company: EFBE Prüftechnik GmbH
More information
 
Workshop: Trends in Digitization
Moderation: Thomas Froitzheim, Naviso Outdoornavigation
More information
 
Workshop: Women - an underrated target group in cycling tourism
Moderation: Anna Weiß, Bloomers Outdoors
More information
 
Selling Cargo Bikes - Dealers' Perspectives
Moderation: Arne Behrensen, cargobike.jetzt

Aram Brucker, Cargo Bike Shop Dr.Beyk;
Johannes Hölß, Main Mobility: Bike Boutique
Johannes Hartmann, Tandem

In English
More information
 
CarGoBike Boom - Trends and Developments in the Cargobike Sector
Eric Poscher-Mika
In English
Speaker: Eric Poscher-Mika
Company: Morgenlab.net
More information
 
Workshop: Strategy and Marketing in times of changes
Dr. Axel Jockwer

In English
Speaker: Dr. Axel Jockwer
More information
Tu 10
 
E-bike Battery Lifetime Factors & Warranty Concerns
Prof. Michael Pecht
University of Maryland

In English
Speaker: Prof. Miachael Pecht
Company: University of Maryland
More information
 
Re-Inventing Retail: Omnichannel - order easily
Udo Latino
brodos.net GmbH

In German
Speaker: Udo Latino
Company: brodos.net GmbH
More information
 
Tailwind through smart E-Commerce. Trends in German Bike and E-Commerce with a special focus on multi-channel/marketplace models
idealo internet GmbH
Erik Meierhoff

In Englisch
Speaker: Erik Meierhoff
Company: idealo internet GmbH
More information
 
Vision, retail & Bike: smart design for smart stores
Dittel Architekten GmbH
Katharina Axtmann

In English
Speaker: Katharina Axtmann
Company: Dittel Architekten GmbH
More information
 
Omni-channel commerce: Shopping experience without barriers
Unic GmbH
Dirk Nölke

In German
Speaker: Dirk Nölke
Company: Unic GmbH
More information
 
The Potential of Bing Ads
Morefire
Laura Kunisch

In German
Company: Morefire
More information


Date: 09/07/2018

Subject to change.


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