Freitag, 1. September 2017 Konferenz-Zentrum Ost | Foyer Ost | 1. OG
Privately, Tamara Winograd uses a bike with an electric drive as a flexible means of urban transport and also enjoys riding the occasional trail on an eMTB. The e-bike is at the centre of her professional life in any case: a graduate in communications science, she heads the Marketing and Communication Department at Bosch eBike Systems. Together with her team, she ensures that people in Europe become familiar with the benefits and fun of riding e-bikes and associate the brand and the portfolio of Bosch with properties such as technology leadership, fascination and quality.
More and more cycle tourists are opting for e-bikes. Destinations that integrate the e-bike firmly into their range while offering charging stations, suitable routes and proficient service are becoming more attractive and appealing to new target groups. Bosch, the technology company, is involved in cycle tourism. What opportunities are presented by e-bikes? What conditions have to be created for them? Where is the journey heading? Tamara Winograd from Bosch eBike Systems supplies some answers.