Freitag, 1. September 2017 Konferenz-Zentrum Ost | Foyer Ost | 1. OG
After his Masters’ degree (Sports Science, Business Administration/Economics) Michael Wild (47) worked seven years as an editor at a PR/Event agency focusing on sports events. Since 2008 he has been PR Manager and responsible for the entire communication at Paul Lange & Co. OHG – SHIMANO distributor for Germany. In April 2017 he became head of Marketing/PR at Paul Lange & Co.
Events are an essential component of Paul Lange & Co.’s marketing mix. “Testing”, on the other hand, is an essential element of promoting complex systems such as the SHIMANO STEPS E-Bike system. The SHIMANO E-Mountainbike Experience combines the two. To meet a specific target group precisely and without any loss and offering them the opportunity to test and compare different systems on spectacular Trails becomes possible with this new event format.