EUROBIKE

Contact

Sandra Janjanin
Sandra Janjanin
Project Coordinator
+49 7541 708-413
+49 7541 708-2413
Kathrin Ruf
Kathrin Ruf
Project Coordinator
+49 7541 708-412
+49 7541 708-2412
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Communication
Communication
+49 7541 708-307
+49 7541 708-331

Kongress

Freitag, 1. September 2017 Konferenz-Zentrum Ost | Foyer Ost | 1. OG

 

Ingeborg Bockstette

Since 1989, the sport of cycling has been part of the publisher’s portfolio. From the outset, Ingeborg Bockstette adopted cycling as her topic. She is now in charge of media sales for the publisher’s cycling media: five magazines with the corresponding websites, featured themes, apps and newsletters as well as content marketing.

From a very early stage, the publisher defined tourism as a growth segment. Four years ago, the media sales team was expanded in order to draw up tailor-made solutions for tourism customers – with success: in 2017 alone, five large tourism cooperation arrangements were successfully implemented.

E-mountain bikers are broadening the spectrum of bike tourism – Exploiting the opportunities with tailor-made offers.

The e-mountain bike is enabling even more bikers to enjoy effortless fun on two wheels during their holidays. This trend is also opening up new chances for the tourism industry.

How do the needs of this target group differ from those of the mountain bike holidaymakers to date? Data from the current reader surveys of the magazines BIKE and EMTB provide valuable clues on how to successfully market your range of offers in tourism.


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