Friday, September 2, 2016 Conference Centre | Foyer East | 1st Floor
Monika Fiedler is a graduate in business administration from Würzburg and for 13 years has been managing director of the Munich-based agency Fiedler Concepts GmbH. An expert in marketing and event, for many years she was involved in publishing, with companies such as Verlag Würzburg, Callwey Verlag Munich and Motor Presse Stuttgart. With her agency, Monika Fiedler has specialized in the design and execution of women’s event formats and advises companies and regions at national and international level in the field of marketing and sales as well as in event and athlete activation.
Women’s Bike Events - Perfect customer loyalty tool for tourism companies
By women for women, with great attention to detail. This is how sporting event-formats have to be organized if they wish to meet the aspirations of the modern “multidimensional” woman. Learn to bike or extend your skills amongst like-minded companions without any pressure from your partner – and at the same time gather positive experiences without missing out on relaxation and enjoyment. A long-term and sustainable opportunity for regions to recruit women as “repeat offenders”. We show how it’s done.