EUROBIKE

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Sandra Janjanin
Sandra Janjanin
Project Coordinator
+49 7541 708-413
+49 7541 708-2413
Kathrin Ruf
Kathrin Ruf
Project Coordinator
+49 7541 708-412
+49 7541 708-2412
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Communication
Communication
+49 7541 708-307
+49 7541 708-331

Congress

Friday, September 2, 2016 Conference Centre | Foyer East | 1st Floor

 

Brief CV - Ludi Scholz, Giant

Ludi Scholz was born on 21 November 1980 in Hall in Tirol. Her school and university education mainly took place in Innsbruck, where she spent every spare minute on the mountains. In addition to her studies of molecular biology at Leopold Franzens Universität, she also embarked on training courses to become a bike guide and riding technique instructor. After graduating, she swapped her lab coat for cycling shorts and in 2010 decided to set up in business herself, making a career of her hobby. In 2013, she was assigned the task of brand ambassador for CUBE, worked as an instructor for the practical trainers of the Austrian Alpine Association, at events and especially at women’s bike camps. Since 2015, she has been working as brand manager for Liv in Germany, the new bike brand and a subsidiary of the bike manufacturer Giant.

Brief Info - Lecture

LIV – the new women’s brand from Giant

The bike and gear sector market has been changing for a number of years, with more and more products specific to women in demand from female customers. It is particularly the field of sport where the right product is so important. It is not only the women-specific bike geometry that plays a major role but also the matching design for apparel and accessories. Liv is the only independent sports brand in cycling that is directed exclusively towards female bike fans. The philosophy of Liv is to remove the barriers that obstruct women from moving actively on a bike, to make the sport accessible for everyone and to acquire new female customers with the right marketing.

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