Friday, September 2, 2016 Conference Centre | Foyer East | 1st Floor
Aaron Hautala is the volunteer president of the Cuyuna Lakes Mountain Bike Crew, a chapter of the International Mountain Bicycling Association (IMBA). Through the past 4 years Aaron has helped guide Cuyuna in becoming an international mountain bicycling destination and a purpose-built community emphasizing quality-of-life investments to first increase tourism economics and second recruit and retain the 21st century workforce and business entrepreneurs. When not volunteering Aaron owns an advertising/public relations agency and enjoys every moment spent on his East Yawkey Farm with wife Beth and their four fully energetic children.
MTB in Cuyuna – How Americans successfully handle obstacles
Cuyuna (USA - Minnesota) located on the headwaters of the Mississippi River has successfully transitioned from a failed open-pit mining region to a year-round, international, family cycling destination. During this session you’ll learn the components that has fueled Cuyuna’s growth from an economically depressed small town to a top 15 destination in the world for mountain bicycling in just 5 years. From purpose-built trails to strategic quality-of-experience investments you’ll walk away with practical steps to bring a Cuyuna-like-success to your backyard, regardless of where your backyard is located.