Sandra Janjanin
Sandra Janjanin
Project Coordinator
+49 7541 708-413
+49 7541 708-2413
Kathrin Ruf
Kathrin Ruf
Project Coordinator
+49 7541 708-412
+49 7541 708-2412
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
+49 7541 708-307
+49 7541 708-331


Register now for the Start-Up EUROBIKE AWARD!

More than 70 submissions, really cool products and promising innovations: At the EUROBIKE AWARDS 2017 the “Start-Up” category was a repository for new ideas and groundbreaking inventions. Innovative business models that generate powerful momentum also play an important role for the further development of the bicycle industry – but the road to market entry is not always a smooth one.


That is why this year Messe Friedrichshafen is offering young companies even more: The finalists’ products will not only be presented in an eye-catching way at the exhibition center as has been the case so far, but will also be introduced for the first time at a live pitch. This gives you the chance to pitch your innovations to industry insiders and to score valuable points with the jury. The winners will be announced after the presentation.


Companies who were founded no more than three years ago are eligible to enter in the “Start-Up” category – and, naturally, you don’t have to be an exhibitor at EUROBIKE 2018 to enter. Because we know that funds are sometimes tight, the entry fee for start-ups is far lower than for established businesses: 190 euros until the closing date for registrations, June 4.


In addition, the EUROBIKE Academy program will be expanded by the first “Start-Up Academy”, which will take place on the previous day of the trade show – Saturday, July 7 – and on the first trade show day – Sunday, July 8. It offers young companies of the cycling industry information about financing, networking, industry cooperations and best practice cases in a concise seminar and workshop program. The agenda will be communicated in time prior to the trade show.

_Free entry: All entrants for the EUROBIKE AWARDS / “Start-Up” category can visit EUROBIKE on July 7 & 8 free of charge.

_Free Start-Up pitch: All businesses whose products have passed the preliminary digital judging can present those products to an expert panel, journalists, exhibitors, and visitors in the shape of a short talk, during the Start-Up Conference (Saturday, July 7).

_Free entry to the Start-Up Academy: Seminars and workshops will deliver information on financing, networking, and cooperation, and best-practice examples will be presented (Sunday, July 8).

_Product presentation on the Start-Up AWARDS website: All products that have passed the preliminary digital judging and have been pitched at the Start-Up Conference will be presented online in a media-friendly way.

And this is what the winners get:

_Product presentation at the exhibition center: All of the winning products will be exhibited in the West Foyer – a central location – during the EUROBIKE. Thanks to this prominent placement, your product will be seen every day by several thousand visitors.

_Free place at the VeloBerlin 2019: The winning companies in the respective categories will win a free exhibition spot at the VeloBerlin 2019 – it’s the perfect opportunity to present your start-up at another top-class bicycle industry event.

_Multichannel media services: During and after EUROBIKE 2018, the award winners will benefit from comprehensive media activities that will attract the attention of retailers, industry and the media to the award-winning product and the company.


_Comprehensive communication package: All award winners will receive an attractive communication package worth around 1,500 euros. It includes a banner on the EUROBIKE website and integration into activities on social media channels. In addition, all winning products will be visible online in the Award Gallery.

All of the prizes have a combined value of around 7,000 euros.

Seize this fantastic opportunity to present yourself at a top industry event and become an important part of innovative development. Enter now for the EUROBIKE AWARDS / “Start-Up” category!  Full entry details are available here:


We look forward to hearing from you.


Time Content Place
12.30 p.m. Arrival & Registration VIP-Lounge, Foyer East (first floor)
1.00 p.m. Lunch / Networking VIP-Lounge, Foyer East (first floor)
2.00 p.m. Keynote Speech: "What medium size enterprises should learn from Start-Ups" - Johannes Ellenberg Eurobike Stage, Foyer East
2.30 p.m. Panel discussion: Christian Rothe, Dr. Joachim Volland, Wilhelm Humpert Eurobike Stage, Foyer East
3.00 p.m. Start-Up Pitch EUROBIKE AWARD: 20 Start-Ups of 3 minutes Eurobike Stage, Foyer East
4.30 p.m. Networking Break -
5.00 p.m. Announcement of the Start-Up AWARD winners Eurobike Stage, Foyer East
5.10 p.m. Summary & view on Sundays program Eurobike Stage, Foyer East
5.15 p.m. End

The program for the start-up academy on July 8th, 2018 will be presented shortly. 


Founder and CEO of Velokonzept Saade GmbH, Germany

Ulrike Saade’s every day mission is to promote a new urban mobility and a bigger role of the bicycle in the society. She has been active in the bicycle business since the 80s. Initiating a large variety of bicycle related projects such as founding an innovative bicycle shop or the Association of Independent Cycle Dealers (VSF) and establishing networking opportunities and Thinktanks such as the “BikeBrainpool”. Her company Velokonzept initiates and organizes big bicycle shows (e.a. VELOBerlin), conventions (EUROBIKE Travel Talk) and implements public campaigns - being a partner for the bicycle industry and retailers, politics and administration, lobby organizations, tourism, trade fairs and the cyclists. She is a member of the advisory board to the “bike academy” of the German Federal Ministry of Transport and the “cycling strategy” of Berlin and last but not least even a trained bicycle mechanic.

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UX Expert / Managing Partner JU-KNOW GmbH and Co-Founder New Mobility Experts, Germany

Her expertise is the human-technology interface and the related interaction processes. She's relying on more than 25 years of experience with target groups, customer segmentation, lifestyle-typologies and trends. In JU-KNOW she supports innovation development, always aiming for both the best user solution and a high fit with the company's strategic goals. Her passion for mobility is incorporated into the interdisciplinary team of New Mobility Experts. Using a holistic approach and with a strong focus on User Experience this team leads to success new vehicle-concept ideas, innovative propulsion technologies or innovative services.

In addition Ursula is a lecturer at SRH University Heidelberg.

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Productmanager /Founder and CEO of Momes GmbH, Germany

For more than 25 years, Dirk has worked as a successful marketing oriented product manager in developing and marketing products for apparel, hardware and software in the field of Sport, Biking and Motor biking for the Asian, European and the North American markets. He was a competitive biker, triathlete and later on also a coach in these fields. As a founding partner of MOMES GmbH Deutschland he is responsible for the product management to develop solutions for synchronizing portable micro electronics in the growing digital world. Next to several patented solutions he is focusing now on augmented reallity for biker.

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Managing Director Green Business Development GmbH, Germany

Egbert runs the business development and sustainable ventures consultancy Green Business Development in Berlin, which he founded in 2004. He specialized in designing projects at the interface between digital and green economy and in developing and implementing market entry strategies for foreign companies. Egbert has not only gained experience in funding sustainable companies but also possesses an excellent network in the green economy, especially in the new mobility and sustainable finance sector and in the start-up industry. Egbert was co-founder and business angel of the ridesharing start-up CityPendler. Egbert's start-up initiative was awarded by the German council for sustainable development .

Egbert graduated in media and communication at the LMU Munich as well as in international journalism at the Institut Francais de Presse (IFP) at Univ. ParisII .  Egbert participated in the ESSEC & MANNHEIM executive MBA program. During his time as managing director of Germany’s most renowned eco-watchdog magazine Öko-Test , Egbert evolved into an enthusiast for organic lifestyle and sustainable business.

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Executive director of the German Cyclists’ Association (ADFC), Germany

Burkhard Stork is executive director of the German Cyclists’ Association ADFC – with more than 165,000 members the world largest association for cycling advocacy. The ADFC promotes bicycle use in all societal areas such as individual transport, logistics and tourism.

He is one of the leading advocates for urban cycling - promoting safe and attractive bike infrastructure for all at the national and international level. Stork is a catholic theologian by training. Previous to his position at the ADFC Stork managed a large German patient association.

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CEO, Germany

After many years of working for FAG and as technical director for a bicycle manufacturer in Schweinfurt, Ernst Brust decided to found in 1991. With his company, the German has created a service center for product safety, development and the execution of new testing methods for the safety inspection of muscle-powered equipment.

Since 1992, he has also worked as official technical expert authorized by the state to evaluate bicycle damages and certifications – currently the only one in Germany evaluating e-bikes.

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