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Start-Up Academy

Panel: Established bicycle industry meets the start-ups

"learnings" for the bicycle industry & start-ups - 7 impulses from bicycle industry experts:

"Success story - From a start-up to a successful, global premium e-bike company" in 25 years”
Heiko Müller, founder and CEO Riese & Müller

"What motivates an investor to support a start-up taking the example of Live Cycle"
Peter Pawlitzek, investor and co-CEO of the start-up Live Cycle

"Best practice examples of successful cooperations of a traditional production company"
Dirk Niermann, CEO HEBIE GmbH & Co. KG

"The Blue Oceans in the field of Light Electric Mobility"
Hannes Neupert, Chairman of,

"Get rid of insular thinking and collaborate!"
Dirk Sandrock, founder and CEO MOMES GmbH

"The Start-up OFO-Station-free bike sharing: How can we ensure bike sharing becomes a force of good, helping our European cities become greener?"
Maxim Romain, CEO of OFO EMEA

"Two worlds? How established and emerging companies can learn and benefit from each other "
Katja Hitz, CEO of "five digital" and "Ideacamp"

Heiko Müller, Owner and CEO Riese & Müller

Heiko Müller,  Gründer und CEO Riese & Müller

Together with Markus Riese, Heiko Müller developed a completely new type of folding bike with full suspension in 1992 and founded the company Riese & Müller. Over the years, completely new bicycle concepts were added that were always ahead of their time. The biggest change in the history of Riese & Müller was the decision to produce only e-bikes in 2012. Riese & Müller's stated goal is to take over the market leadership in the growth market for premium e-bikes and folding bikes. Today, over 350 employees work at the Weiterstadt site near Darmstadt. With its products, Riese & Müller is shaping tomorrow's e-mobility and stands for application-oriented product development, innovative e-bike technologies and powerful driving dynamics. The brand is present worldwide and sells through an exclusive dealer network.


Peter Pawlitzek, Investor and Co-CEO of the Start-ups „Live Cycle“

Peter Pawlitzek, investor and CEO of Live Cycle


Dirk Niermann, CEO HEBIE GmbH & Co. KG

Dirk Niermann, GF HEBIE GmbH & Co. KG

Dirk Niermann is Managing Director of Hebie GmbH & Co.KG and Tubus Carrier Systems GmbH. The producing operation of urban bicycle accessories (e.g,. bicycle racks, protective chain guards & mud guards) is celebrating its 150th anniversary this year. Hebie has been able to gain and retain a vast body of knowledge in the areas of protection and parking through numerous inventions and their patenting.


Hannes Neupert, Chairman of

Hannes Neupert, Vorsitzender

Hannes Neupert, co-founder and chairman of, has been working in the field of electric mobility since 1982. Active in numerous NGOs and co-founders of and Since 2012 in standardization in the field of light electric mobility various functions on the move.


Dirk Sandrock, Founder and CEO MOMES GmbH

Dirk Sandrock, Gründer und CEO MOMES GmbH

Dirk Sandrock is the co-founder and director of MOMES Ltd. Hkg and has over 25 years of experience as a marketing and product manager from apparel to hardware to software solutions for the sports, bike and motorcycle sectors in Asia, Europe and North America. He has been and still is a competitive cyclist & triathlete and has also been as a coach. As co-founder of MOMES GmbH Germany, he is responsible for product management in the field of synchronizing portable microelectronics in the growing digital world. In addition to several patents, the focus is now on the introduction of augmented reality for cyclists.


Maxim Romain, CEO of OFO EMEA (Europe and Middle East)

Maxim Romain, CEO OFO EMEA (Europa und Mittlerer Osten)

Maxim Romain heads the EMEA business at ofo, the world’s first and biggest station-free bike-sharing platform. Up to April 2018, ofo has been ramping up operations in over 250 cities across 22 countries in the world, connecting more than 14 million bikes. Before joining the company, Maxim had been part of the initial founding team and the General Manager of the Wayfair European business, a leading online retailer specialized in home goods. Wayfair is now listed on the New York Stock Exchange market at a $7Bn+ market capitalization. Previously, Maxim worked for 8 years in Asia at Decathlon, a leading sports retailer, in various operations leadership roles.


Katja Hitz, CEO of „five digital“ and „Ideacamp“

Katja Hitz, GF von „five digital“ und „Ideacamp“

Katja Hitz, Managing Director of "Five Digital" and "Idea Camp", is a start-up expert and consultant for medium-sized companies in the development of digital business models and sales digitization.


Moderation Bernd-Uwe Gutknech

Bernd-Uwe Gutkecht, Moderator
For over two decades Bernd Uwe Gutknecht has worked as a sports, fitness and travel reporter for ARD radio. At EUROBIKE he has been hosting press conferences, industry talks, expert panels and awards for many years.


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