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Businesses need markets. So what can the mega-trends affecting cycling and mobility tell start-ups about future markets and potentials for growth? What are business analysists seeing in the political and policy trends that will drive their investments in future markets? Preparing the European Cycling Strategy, running the “Smarter Cycling Initiative” and analyzing the EU’s research and innovation agenda gives foresight into the market changes the whole of the cycling industry must address in the next ten years, and makes it possible to predict some of the market opportunities for new business.
Kevin Mayne is responsible for relations with the bicycle industry, advocacy group development, fundraising and communications at the European Cyclists’ Federation, Europe’s umbrella body for cyclists’ associations.
He manages the highly successful Cycling Industry Club which enables cycling related businesses to invest in advocacy actions to grow cycling across Europe, including the delivery of stronger industry within the European Cycling Strategy. He also leads ECF’s work on “Cycling as a new technology” which identifies the contribution cycling can make to smarter, connected mobility.