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Small agile companies are challenging big established players. What’s the difference in their approach? Are they better at handling uncertainty? How do we deal with this as a society and a company? Which strategies and procedures should we follow?
Johannes Ellenberg is a well-known head of the German startup scene. Together with Kathleen Fritzsche and Harald Amelung, the 34-year-old founded the Startup Stuttgart e.V. association in 2011, a center for founders from the region. Just over a year later, they founded "Accelerate Stuttgart" as a digitization and start-up hub for the State of Baden-Württemberg. Today, as managing director of Accelerate, Ellenberg is the companion of the middle class when it comes to digital transformation. He connects startups and medium-sized companies and supports them in their cooperations.