After its successful start in 2017, the SERVICE AREA will once again pool products and services as a means of improving the marketability of bicycle products for retail and industry. Topics featured include merchandise management, logistics concepts and digital sales platforms, with insurance services, anti-theft security and ergonomics consultation rounding off the SERVICE AREA offering.
As well as a broad range of exhibitors, the focused facility located centrally at the entrance area of the West Foyer will offer a lounge for services such as in-depth consultations. A new feature this year will be a series of talks. In several short presentations given throughout the day, the exhibiting companies will provide updates on current issues and developments in the service sector.