Why we buy what we buy
||11:00 - 11:45
||Stage | Foyer East
Seitter & Partner
Buying decisions are complex and personal but, first and foremost, purchase decisions are not rational.
What does that mean for bike brands? How can purchase behavior be actively influenced or even controlled? Why aren’t discount campaigns a solution?
A look into the brain and how decisions are made.
Patrick Seitter is an expert for sales and (brand) communication. His company helps customers from the worlds of sport, tourism and marketing to develop attractive offers and successfully put them on the market.
Subject to change.