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E-Bike Travel Trend – Potentials and Challenges for the Bike Industry

Day Tuesday, 10/07/2018
Time 11:00 - 11:45
Venue Stage | Foyer East
SpeakerSusanne Brüsch
CompanyPedelec Adventures

Pedelec Adventures
Susanne Brüsch

in English


Electric bike travel is getting more and more popular. This trend opens up new potentials for the bicycle industry. E-bike expert and journalist Susanne Brüsch provides insight into the latest market trends in e-bikes. Having crossed deserts, mountains, steppe and snow herself, during her Pedelec Adventures expeditions, she reveals her tips and tricks and answers key questions on e-bike transport and energy management. She also shows why an electric bike is a great touring vehicle for anyone.

Susanne Brüsch is a widely published journalist in the field of electric bikes. In 1999, she coined the term “pedelec” (pedal electric cycle) and started a lifelong journey as e-bike ambassador, traveler, public speaker and head of Pedelec Adventures. With spectacular captures taken during her expeditions, she shows how an e-bike can truly open new horizons to anyone.


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