Workshop: Women - an underrated target group in cycling tourism
Moderation: Anna Weiß, Bloomers Outdoors
Often questionable women-specific products, no women's ratings in contests and competitions, sexist advertising, absence of women in the media coverage, on the screen, in advertising and videos, as well as stupid sayings and stereotypes, some from the last century. And all this in the outdoor sports industry which is known for so many strong, self-confident women! One thing is clear: the purchasing power of women is barely on the agenda so far. Thereby a significant potential for the biking and tourism industry simply breaks down. But how can it be possible to address women in a more targeted way?
What women want for their biking holiday
Anna Weiß, Bloomers Outdoors
Ride beyond stereotypes - bikepacking is just for real guys?
Kerstin Engl, Ortlieb
Flims Laax Falera is counting on women
André Gisler, Tourism Director Flims Laax Falera Management AG
Subject to change.