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What is Smart Innovation in the Biking Market?

Monday, 09/07/2018, 12:00 - 12:45
Conference Center East, Room London

The background of this panel would like to be a concrete contribution to the contemporary discussion of sustainability, from a biking market players point of view. The approach to “responsible innovation” means that design, processes, products have to deliver high performances and have to display an additional valuable element, responsibility. This allow the creation of a new generation of values, such as health, transparency, low impact on the environment and on the human being, and the highest level of the performance. This will entail no sacrifices, but will just ADD VALUES that are very relevant for the contemporary consumer. We will make clear examples of these products and processes through a business case. A key argument is the premiere launch of new generation of sustainable premium stretch fiber, ROICA™ Eco-Smart and new model of wellbeing, ROICA™ Stretch Energy, textile structure able to generate heat.


Giusy Bettoni, CEO and founder of C.L.A.S.S

Giusy Bettoni

CEO and founder of C.L.A.S.S

Giusy Bettoni is CEO and founder of C.L.A.S.S., a unique worldwide platform set up in 2007 that showcases exclusive fashion, textiles and materials created using smarter sustainable technology for fashion designers, industry and business. She has been working within the textiles system for more than 30 years, starting with “hands-on” experience within the raw material market development sector, and ingredient branding approach working for major international organizations. She has dedicated the last 10 years focusing on communicating and developing a clear message of key competitive advantage role of innovating in a responsible way in the textile and, fashion market. She is also Sustainability Consultant for Smart Creation for Premiere Vision, the leading “fabric” fair at international level.

Sven Köhler, Head of production Maloja Clothing GmbH

Sven Köhler

Head of production Maloja Clothing GmbH


Sven is 37 years old, studied textile technology and management at the University of Reutlingen. He graduated 2005 as Textile engineer (Dipl.Ing. FH) . Sven joined Maloja in 2011 and he is head of production. Together with his team he is responsible for fabric sourcing, fabric development, production planning, pricing, supply chain management and all topics concerning sustainability.

Uwe Schmidt, Managing Director of Asahi Kasei Spandex Europe GmbH

Uwe Schmidt

Managing Director of Asahi Kasei Spandex Europe GmbH.

Uwe Schmidt graduated at the University of Applied Sciences in Mönchengladbach as a textile engineer (industrial textiles and composites) in 1998. He started his career as a technical sales manager at the Roica / Dorlastan Elastan fibers back in 2000 and moved later into the position as the European Sales and Marketing manager in 2004. Since September 2013 Uwe Schmidt took over the responsibility as Managing Director of Asahi Kasei Spandex Europe GmbH.

Sergio Alibrandi

Sergio Alibrandi

Sergio Alibrandi was born in Seregno, in the province of Monza and Brianza on August 4, 1958. After obtaining a high school diploma in linguistics in Milan he started a working  in textile at TPB Barzaghi in Giussano, in 1978 in International Sales  and after that at Marioboselli Jersey as Commercial Director until 1990. 

In 1990 he started working in MECTEX in Erba, province of Como, as International Sales Manager. From 1994 he is Executive Marketing Manager at Sitip and from 1997 Member of the Operating Board. At Sitip he also holds the R&D and Business Development.

 For many years he has been a member of the Executive Committee of the TEXCLUBTEC Technical Textiles Association, which will become part of Sistema Moda Italia by the end of 2018. He has participated as a speaker at numerous conferences organized by TCT and various organizations and associations operating in the textile business.

Laura Gambarini, Marketing and Communication Manager, Miti

Laura Gambarini

Marketing and Communication Manager, Miti

Gambarini Laura is the  Marketing and Communication Manager at Miti. She joined the company in 2015 with main focus of Asia and Pacific sales. As Asia specialist she had several years of permanence and work in China, she worked in the fashion business and contributes her know-how in on- & offline marketing, growth, content management, and public relations. Originally she started her career in the fashion accessories and is inspired by innovative technology. Laura holds a MD from the University of Venice.


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