Benjamin Brill
Benjamin Brill
Project Coordinator Award
+49 7541 708 382
+49 7541 708-2382
Sandra Janjanin
Sandra Janjanin
Project Coordinator
+49 7541 708-413
+49 7541 708-2413
Kathrin Ruf
Kathrin Ruf
Project Coordinator
+49 7541 708-412
+49 7541 708-2412
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
+49 7541 708-307
+49 7541 708-331


Elegant & Smart Urban Bike

Award   START-UP WINNER 2017
Category   Start-Up
Company   COWBOY

We've built the COWBOY to appeal to the younger generation, which is not currently considering electric bikes as a proper mobility solution because of its historical existing flaws: a high-price, a general lack of proper product design, an outdated technology or a mix of the three. Coming from the software industry, we've designed the COWBOY to feature - Intuitive and automatic motor assistance - A removable yet elegant, semi-integrated, smart battery - Integrated front, rear and brake lights - App-based on/off, theft detection & GPS tracking - Remote troubleshooting & software updates The COWBOY is only sold through direct channels, allowing for a disintermediated pricing of 1399€.

Outstanding in the following evaluation criteria

  • Design
  • Price-performance ratio
  • Weight/ pack size
  • Added value

Jury Statement

The Cowboy from the start-up of the same name is an urban pedelec with a cool design simply because of the battery included in the seat stem and the nicely integrated light. It helps to fill an existing gap on the market. Together with the accompanying app, this attractively priced pedelec also offers anti-theft protection and GPS tracking – an impressive all-round package.